Turning review into revenue - for business growth
Marketingtechoutlook >> news

Today consumers depend on online business sites to search for a particular product. And online reviews or feedbacks are helpful to get to know about any products. To improve the business customers’ feedbacks are necessary as these let the...

Customer Data Platform: Leveling the Playing Field to Better Connect with Consumers
Marketingtechoutlook >> cxoinsights

Amit Jain, CEO and Founder, Bridg

Depending on how you look at it, the job of a marketer has gotten much easier, or much more difficult with the advent of technology, and the mining and organizational tools that come with it. On one hand, we’ve never had such vast amounts of...

Why Increased Spending on MarTech is not Necessarily a Good Thing
Marketingtechoutlook >> cioviewpoint

Jennifer Renaud, CMO, Oracle Marketing Cloud

I don’t know about you, but I’m not much of an impulse buyer. Oh sure, I have my moments of weakness i.e. the end caps at Target. Hey, I honestly thought bacon-flavored toothpaste would be good. Don’t judge me. However, for...

The New Rules of MarTech Integration
Marketingtechoutlook >> cxoinsights

Matthew Mobley, EVP & CTO, Merkle

The only two things in this world that are consistent are death and change. If you are in the world of marketing technology, there is no time to contemplate change, because it is constant and rapid. Evidence of change in MarTech is highly visible...

Delivering an Elevated Customer Experience Requires an Agile Retail Technology Platform
Marketingtechoutlook >> cxoinsights

Perry Kramer, SVP & Practice Lead, Boston Retail Partners

Retailers that are thriving—and there are lots of them—anticipate and react to consumers’ demand for an enhanced and continuously changing retail experience. Retailers that have successfully anticipated the changing customer...

CIOs Lead the Paradigm Shift of How Businesses, Individuals Connect Worldwide
Marketingtechoutlook >> cxoinsights

Jan Geldmacher, President, Sprint Business [NYSE:S]

The world is experiencing an unprecedented paradigm shift from the physical to the virtual. Everything that can be connected will be, including people, places and things. This shift is at the center of business transformation worldwide and it is...

What Can CIOs Learn from Small Businesses when It Comes to Creating Value?
Marketingtechoutlook >> cxoinsights

Ann Monroe, VP-Worldwide Marketing, FileMaker, Inc., an Apple subsidiary

Digital transformation promises greater efficiency, cost savings and innovation, but it requires significant changes in back-end technologies, legacy IT systems, IT culture, skills and capabilities. In its recent 2016-2017 Global CIO Survey,...

The New Consumerized Enterprise
Marketingtechoutlook >> cxoinsights

Brad Martin, Senior Director, Product Marketing, PRO Unlimited

There is a dramatic change happening in enterprise software design. The chasm between the consumer and enterprise experience is quickly closing. Enterprise users demand the same product experiences they have in their personal lives. New...

Little Data
Marketingtechoutlook >> cxoinsights

Jerry W. Thomas, President & CEO, Decision Analyst

You are not feeling well, so you visit your friendly family doctor. He puts you in a new, electronic scanner and generates 28 trillion measurements of your temperature all over the surface of your body. He then saves all of these big-data...

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