Merkle Launches Loyalty Outlook 2018
martechoutlook >> news
The Digital and IP Rise and Reign over Sports Broadcast
martechoutlook >> cxoinsights
Michael Davies, SVP-Field & Technical Operations, FOX Sports Media GroupIP technology in sports broadcast is increasing its stature in playing game-changing role in sports broadcast technology. While the largest sports broadcasts have been placing a growing reliance on IP to enhance and grow, the smaller broadcasts...
CMOs and CIOs: Stop Battling and Start Collaborating
martechoutlook >> cioviewpoint
Morag Lucey, CMO, AvayaIn a 2011 webinar, Gartner Research Vice President Laura McLellan boldly said that by 2017, the CMO would spend more on IT than the CIO. Now that we’re just shy of 2017 the question is: will this statement become reality, or yet another...