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Merkle Launches Loyalty Outlook 2018
Marketingtechoutlook >> news

Merkle, a pioneer in data-driven, technology-enabled and global performance marketing agency reported that it has released Loyalty Outlook 2018 which is a collection of articles with a complete perspective of the loyalty industry, detailed...

The Digital and IP Rise and Reign over Sports Broadcast
Marketingtechoutlook >> cxoinsights

Michael Davies, SVP-Field & Technical Operations, FOX Sports Media Group

IP technology in sports broadcast is increasing its stature in playing game-changing role in sports broadcast technology. While the largest sports broadcasts have been placing a growing reliance on IP to enhance and grow, the smaller broadcasts...

eSports Marketing: Start with the Consumer
Marketingtechoutlook >> cxoinsights

Dave Rosenberg, Chief Strategic Officer, GMR Marketing.

The numbers are incredible—eSports has experienced double-digit growth for several years and boasts a global community of 148 million enthusiasts. Sportspersons today make seven-figure salaries and are celebrated like rock stars. Tournaments...

CMOs and CIOs: Stop Battling and Start Collaborating
Marketingtechoutlook >> cioviewpoint

Morag Lucey, CMO, Avaya

In a 2011 webinar, Gartner Research Vice President Laura McLellan boldly said that by 2017, the CMO would spend more on IT than the CIO. Now that we’re just shy of 2017 the question is: will this statement become reality, or yet another...

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