martechoutlook
social media marketing

Marketing experimentation: challenges and solutions
Marketingtechoutlook >> news

Marketing experimentation is the practice of making changes to organizations’ products, prices, and, promotions to overview the changes in the customer experience. Organizations get value from their ability of microtargeting, personalizing...

Social Media Analytic Tools-Rewarding as well as Challenging
Marketingtechoutlook >> news

The ubiquity of social media has changed the face of marketing landscape in terms of interacting and connecting with prospective buyers. Many enterprises today are indulged in strategizing social media marketing plan and creating relevant content...

An Era of Social Media Optimization (SMO) Is Ahead: What Can We Expect in 2018?
Marketingtechoutlook >> cxoinsights

Yuval Ben-Itzhak, CEO, Socialbakers

The debate brands are having around social media marketing is no longer about its value, but about maximizing the results and finding the route to success in an environment where the increase in demand for ad space is outpacing the supply of the...

Revamping Social Media Marketing Through Big Data
Marketingtechoutlook >> news

Ever since Internet became an integral part of people’s lives, it became evident for marketers that data is an incredible resource for advertising. Today, big data and analytics have become a vital tool for social media marketing. The...

CMOs and CIOs: Stop Battling and Start Collaborating
Marketingtechoutlook >> cioviewpoint

Morag Lucey, CMO, Avaya

In a 2011 webinar, Gartner Research Vice President Laura McLellan boldly said that by 2017, the CMO would spend more on IT than the CIO. Now that we’re just shy of 2017 the question is: will this statement become reality, or yet another...

7 Benefits to Marketing Automation Your Business Needs to Thrive
Marketingtechoutlook >> cxoinsights

Brad Banyas, Founder & CEO, 366 Degrees by OMI

A business cannot survive without an effective marketing strategy. Regardless of how breakthrough the service is or how innovative the product may be, if it doesn’t target the right consumer, the business will never succeed. Marketing...

Content Marketing: Get Results by Going Back to Basics
Marketingtechoutlook >> cxoinsights

Jeff Gibbard, President and Founder, True Voice Media

Marketing is more complex than ever before Without a crystal ball or a time machine, marketers are left clamoring to understand and keep up with the changing world around them. Audiences are fragmenting, attention spans are getting shorter, and...

Metova and Conversioncraft Come Together to Boost Digital Growth Space
Marketingtechoutlook >> news

Marketing Tech Insights

FRANKLIN, TX: Metova, a provider of mobile applications, announce strategic partnership with Conversioncraft –a marketing and advertising solutions provider– to deliver enhanced service offerings in digital growth space....

IMPACT: Human-Focused Inbound Marketing
Marketingtechoutlook >> vendor

Bob Ruffolo, Founder & CEO

A leading marketing agency that offers strategy, consultation, and implementation and is dedicated to help companies generate more qualified website traffic and sales ready leads

Socialbakers: Maximizing Social Media ROI
Marketingtechoutlook >> vendor

Moses Velasco, Chief Product Evangelist

Socialbakers is the trusted social media analytics partner to thousands of enterprise brands and SMBs across the globe

Next Level Marketing: Results-Focused, Data-Driven Digital Marketing
Marketingtechoutlook >> vendor

Matthew Vazquez, CEO

Reverse engineering client goals to create clear steps to success via a combination of SEO and social media.

HigherVisibility: Offering a Better Online Visibility
Marketingtechoutlook >> vendor

Adam Heitzman, Co-Founder & Managing Partner

An interactive marketing agency offering internet marketing services ranging from Search Engine Optimization, pay-per click marketing, and website design.

Marketo [NASDAQ: MKTO]: Redefining Content Marketing
Marketingtechoutlook >> vendor

Phil Fernandez, Chairman & CEO

Provides digital marketing software and solutions to help marketers master the art and science of digital marketing

Social Reality [OTCMKTS:SCRI]: Rendezvous of Automation and Digital Advertising
Marketingtechoutlook >> vendor

Chris Miglino, CEO & Founder

Develops tools that automate online advertising and digital marketing activities with a focus on the real- time bidding market and social media

WebpageFX: Creating a “WOW” Experience to Customers
Marketingtechoutlook >> vendor

William Craig, Founder & CEO

Offers SEO services that cater to the needs of a small business to a well known corporation along with customizable SEO packages delivered according to an organization’s needs

SharpSpring: Cloud-Based Marketing Automation for all Organizations
Marketingtechoutlook >> vendor

Rick Carlson, CEO & Founder

Offers cloud-based marketing automation platform that meets the next-generation marketing demands

Infusionsoft: Marketing Automation to Help Small Businesses Thrive
Marketingtechoutlook >> vendor

Clate Mask, CEO

Offers a marketing automation solution that triggers personalized communication based on email sends, opens, clicks, form submissions, and payment history

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