Content Marketing Investment & ROI
Marketingtechoutlook >> cioviewpoint
Clay Stobaugh, EVP & CMO, WileyWhy invest in content marketing? A content marketing strategy helps well-informed consumers enter the sales process closer to a purchasing decision. As existing customers and prospects become more educated through content marketing, they...
Efficiency Control for Achieving Better Marketing Objectives
Marketingtechoutlook >> news
MeritDirect: Empowering Omnichannel, Data-driven Marketing
Marketingtechoutlook >> vendor
Rob Sanchez, CEOProvider of global Omnichannel, data-driven marketing solutions, including demand gen, digital, analytics and database services