New SaaS-Based Application to Improve Customer Journey
martechoutlook >> news

Muhi Majzoub, EVP and Chief Product Officer of OpenText

The new SaaS-based application is helping marketing leaders optimize the customer journey, thereby helping them enhance the customer experience and boost revenue.    FREMONT, CA: “Modern, insight-driven marketing requires...

Take a Different Approach to Standout in the Market
martechoutlook >> cxoinsights

Adam Goyette, VP Demand Generation, G2

What are some of the trends and challenges are that you are witnessing in terms of the marketing automation space as a whole life for experience? A lot of things started getting ramped up in terms of different marketing systems when marketing...

IT and Marketing Teams are Collectively Driving the Digital Transformation
martechoutlook >> news

The CIOs and the CMOs must work together to ensure the success and viability of any new technology investment FREMONT, CA: With technological advancements transforming every facet of our lives, firms are trying to connect different verticals to...

A Reimagined User Experience with All-in-One Suite for WeChat Management
martechoutlook >> news

Chatly software is dedicated to offer a restructured user experience with a new and simple interface and modular components designed for enterprise scale-activations. FREMONT, CA: TMG Worldwide, a SaaS company, has officially rebranded to...

Benefits of Bolstering CRM with IaaS
martechoutlook >> news

As companies are digitizing most of the processes, machine learning can bring excellent company values to the CRM consumers.  FREMONT, CA: Customer Relationship Management (CRM) systems are the backbone of many enterprises, and...

The Power of Letting Customer Feedback Flow
martechoutlook >> cxoinsights

Leela Srinivasan, CMO, SurveyMonkey

Business leaders today grapple with a challenging reality: Feedback is pervasive, public, and powerful. The total transparency of the web and social media, coupled with the age-old desire for humans to be heard, means feedback is constantly...

Perspectives on Lead Management
martechoutlook >> cxoinsights

Michelle Killebrew, Vice President, Head of Marketing, PwC New Ventures

The thing about Lead Management is that it sounds easy; Marketing should create demand via campaigns, collect and manage leads and pass the warm and hot leads to Sales to close. Job done. In reality, Lead Management is a “thing”....

G5 Introduces Smart Advertising Platform
martechoutlook >> news

The leader in real estate market optimization, G5 has announced the release of Smart Digital Advertising—an intelligent advertising solution—designed to attain higher digital advertising conversions. This suite of technologies is...

One Stop Solution for Marketers to Leverage Customer Data
martechoutlook >> news

Bob Boehnlein, CEO

To get personalized experiences, customers share their preferences and personal data over various online mediums. The marketers must source the right data from vast data reserve and convert it into meaningful insights to provide a solution for all...

Successful CRM strategies for 2019
martechoutlook >> news

Efforts to manage customer relations (CRM) were noted as failures to generate income, and the strategy was expected to decline a few years before. Companies today are rethinking and re-evaluating CRM initiatives with the development of social...

Digital Messaging Platform for Improved Customer Experience
martechoutlook >> news

Joe Gagnon, CEO

A constant connection with consumers is essential for the growth of any business. The traditional systems connected to the customers have become monotonous and time-consuming. Sparkcentral is playing an important role in refurbishing this whole...

Retrieving Lost Data Made Easier
martechoutlook >> news

There are numerous data storage and recovery software helping people to overcome the data loss scenario. Apart from the benefits of data storage, the risk factors of cloud data management have been increasing in the enterprises and government...

Business Intelligence Solutions in Speech Valley
martechoutlook >> news

The world is facing rapid change, and the requirement of smart government is a result of this change. Smart government inspires innovative business ideas and development policies by deploying proper technology. Research by Market Research Future...

Companies Are Realizing the Importance of Customer Success
martechoutlook >> cxoinsights

Carina Edwards, SVP, Customer Experience & Corporate Development, Imprivata

Strategies for growth in today’s market must contemplate more than top-and bottom-line growth goals—they must ensure that their customers consistently achieve value. After all, a customer who sees value in your product or services...

The Art and Science of making the most of SaaS
martechoutlook >> cxoinsights

Jason Raymer, Director-Sales, Bluegrass Cellular Inc.

I spent most of my college years like any other young adults not knowing where they are headed in life, but you had better believe I had Friday night planned out. That short-sightedness had some serious downside as it pertains to the five years of...

Vetting a Consumer Activation Platform? Use this Guide
martechoutlook >> cxoinsights

Susan Frech, Co Founder and CEO, Social Media Link

Chances are your company’s Marketing team is investing in consumer activation—strategies that inspire consumers to act on behalf of the brand and influence others to use it. According to an Association of National Advertisers study,...

Delivering an Elevated Customer Experience Requires an Agile Retail Technology Platform
martechoutlook >> cxoinsights

Perry Kramer, SVP & Practice Lead, Boston Retail Partners

Retailers that are thriving—and there are lots of them—anticipate and react to consumers’ demand for an enhanced and continuously changing retail experience. Retailers that have successfully anticipated the changing customer...

Aisle Rocket Studios: Data-Driven, Brand-Centric Marketing Ecosystems
martechoutlook >> cxoinsights

Kashif Zaman, Chief Digital Officer, Aisle Rocket Studios

Aisle Rocket Studios offers success models to CMOs and CIOs using principles of modularity and hyper-customization All Eyes on the CMO + CIO Partnership Enterprises across the industry are hoping for their CMOs and CIOs to partner in...

Transformation of Marketing using Technology
martechoutlook >> cxoinsights

Gaurav Bhatia, VP of Digital Strategy, AARP Services, Inc.,

Over the past decade marketing has transformed from an art to more of a science, evolving from a creative and pure advertising play to a data, digital, technology, personalization and customer journey. With the advent of marketing technologies,...

Tearing Up the Old-fashioned Boundaries Between IT and Business
martechoutlook >> cxoinsights

Chris Windebank, IT Director, Global Marketing, Bacardi

1. How has your IT operating model changed during the last five years in the Marketing industry? Like the rest of the industry Bacardi has seen a massive shift from traditional to digital media across our portfolio and around the globe. This...