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Companies Are Realizing the Importance of Customer Success
Marketingtechoutlook >> cxoinsights

Carina Edwards, SVP, Customer Experience & Corporate Development, Imprivata

Strategies for growth in today’s market must contemplate more than top-and bottom-line growth goals—they must ensure that their customers consistently achieve value. After all, a customer who sees value in your product or services...

The Art and Science of making the most of SaaS
Marketingtechoutlook >> cxoinsights

Jason Raymer, Director-Sales, Bluegrass Cellular Inc.

I spent most of my college years like any other young adults not knowing where they are headed in life, but you had better believe I had Friday night planned out. That short-sightedness had some serious downside as it pertains to the five years of...

Vetting a Consumer Activation Platform? Use this Guide
Marketingtechoutlook >> cxoinsights

Susan Frech, Co Founder and CEO, Social Media Link

Chances are your company’s Marketing team is investing in consumer activation—strategies that inspire consumers to act on behalf of the brand and influence others to use it. According to an Association of National Advertisers study,...

Delivering an Elevated Customer Experience Requires an Agile Retail Technology Platform
Marketingtechoutlook >> cxoinsights

Perry Kramer, SVP & Practice Lead, Boston Retail Partners

Retailers that are thriving—and there are lots of them—anticipate and react to consumers’ demand for an enhanced and continuously changing retail experience. Retailers that have successfully anticipated the changing customer...

Aisle Rocket Studios: Data-Driven, Brand-Centric Marketing Ecosystems
Marketingtechoutlook >> cxoinsights

Kashif Zaman, Chief Digital Officer, Aisle Rocket Studios

Aisle Rocket Studios offers success models to CMOs and CIOs using principles of modularity and hyper-customization All Eyes on the CMO + CIO Partnership Enterprises across the industry are hoping for their CMOs and CIOs to partner in...

Transformation of Marketing using Technology
Marketingtechoutlook >> cxoinsights

Gaurav Bhatia, VP of Digital Strategy, AARP Services, Inc.,

Over the past decade marketing has transformed from an art to more of a science, evolving from a creative and pure advertising play to a data, digital, technology, personalization and customer journey. With the advent of marketing technologies,...

Tearing Up the Old-fashioned Boundaries Between IT and Business
Marketingtechoutlook >> cxoinsights

Chris Windebank, IT Director, Global Marketing, Bacardi

1. How has your IT operating model changed during the last five years in the Marketing industry? Like the rest of the industry Bacardi has seen a massive shift from traditional to digital media across our portfolio and around the globe. This...

React to Network Outages Before They Happen
Marketingtechoutlook >> cxoinsights

Jeff Harris, VP-Solutions Marketing, Ixia

The prospect of being hit by a denial-of-service campaign through massive DDoS attack has gotten individual organizations and DNS hosting providers on the edge. As the cost of unplanned data center outages having increased 38 percent in 5 years to...

The Rise of the CIMO - and other operational managers assuming control of IT spend
Marketingtechoutlook >> cioviewpoint

David Hatch, CMO, IANS

The rise and fall of CIO influence is real. Operational business leaders have now become the de-facto decision-makers regarding IT spend. In the spirit of full disclosure, I am now one of those operational business leaders–a CMO–and...

Platforms Integration Uplifts the Channel Marketing Reliability
Marketingtechoutlook >> news

NEW YORK, NY: Channel marketing increases the possibility of Software as a Service (SaaS), being a success. StructuredWeb, an SaaS channel marketing software provider and Relayware, SaaS based partnering automation and partner relationship...

NUI Media Hosts NUI Media Ad Server and NUI-x Platform
Marketingtechoutlook >> news

ARLINGTON, VA: A digital technology advertising company NUI Media enters the market and makes a point with by allowing publishers to easily initiate and manage their advertising efforts on a single platform. The company extracts help from the...

Amplifinity and Salesforce Automates Marketing-driven Referral Programs to Boost Customer Acquisition
Marketingtechoutlook >> news

FREMONT, CA: Amplifinity, a provider of referral amplification software, launches Amplifinity Connector on Salesforce AppExchange, an enterprise apps marketplace to allow joint customers of Salesforce and Amplifinity to automate advocacy and...

GlobalView Releases New Version of MarketView Desktop with Advanced Features
Marketingtechoutlook >> news

Marketing Tech Insights

CHICAGO, IL: GlobalView, provider of enterprise-wide market data solutions for the commodity industry, has released the new version 6.5 of MarketView Desktop. MarketView Desktop enables users to access a wide- collection of global energy and...

Zendesk Partners with AppDirect to Boost Sales
Marketingtechoutlook >> news

Marketing Tech Insights

FREMONT, CA: Zendesk, a provider of cloud-based customer service platform, is partnering with AppDirect to provide an online portal for its value added resellers (VAR). The portal will provide a platform for VARs to manage their customers, reports...

inMotionNow to Display New Way to Easily Manage Marketing Projects
Marketingtechoutlook >> news

Marketing Tech Insights

RESEARCH TRIANGLE PARK, NC: inMotionNow will exhibit their flagship product, the inMotion Workflow Automation Application at MarTech Conference and give marketing teams an all-in-one solution for getting advertising and promotional projects to...

SoloSegment: Analytics-Driven Site Search Conversion
Marketingtechoutlook >> vendor

Stephen Zakur, CEO

Assists businesses in discovering where their site search is failing to progress customer journeys and provides solutions that make site search more effective at delivering business value

Sparkcentral: Boosting Customer Satisfaction Rates
Marketingtechoutlook >> vendor

Joe Gagnon, CEO

Connects businesses with customers through messaging (such as WhatsApp/Messenger, or in-app/in-web), by providing an agent desktop, a routing platform, and insight to help operationalize messaging in customer service

Medallia: Exceeding Experience Expectations
Marketingtechoutlook >> vendor

Borge Hald, CEO & Co-Founder

Provides a single platform for brands to consolidate customer feedbacks and coordinates actions across all touch points to drive leads and retain customers

Convirza: Blazing the Trail in Call Tracking Analytics
Marketingtechoutlook >> vendor

Jeremiah Wilson, CEO

Provides call tracking and analytics along with optimization as a SaaS platform for marketers

nFusz, Inc. [OTCQB:FUSZ]: Reinventing CRM
Marketingtechoutlook >> vendor

Rory J. Cutaia, CEO

nFüsz has reinvented what a CRM, lead-gen tool should be in today’s video-centric business and social environment

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