martechoutlook
retail

Digital Innovation and Marketing, Unlocking the Potential to Drive Growth
martechoutlook >> cxoinsights

Etain Seymour, International Head of Digital, Zoetis Inc.

All industries today are embracing digital transformation and unlocking innovation. Customer experience is more important than ever. So, how can companies unlock the opportunity to drive growth? And, how can organisations leverage digital...

Hot Trends in Mobile Marketing Founding the Next Digital Age
martechoutlook >> news

FREMONT, CA: Mobile has become a fundamental gadget steering the lifestyle of the world. The Gen C (generation of connected consumers) leads to a drastic change in consumer behavior and drives involvement with smartphones for almost everything....

Novel Branding Techniques to Optimize Sales Strategies
martechoutlook >> news

Marketing and sales go hand in hand. Rising to popularity, visual merchandising, retail displays, and other such branding techniques serve as trending strategies to attract customer attention and achieve sales targets. As humans naturally...

Ecommerce Merging With Digital Marketing Technologies
martechoutlook >> cxoinsights

Sam Cinquegrani, Founder and CEO, ObjectWave Corp

Integrating Digital Touchpoints  This is all about integration. And to get integration correct, you need collaboration between interested parties. I find that to be the most challenging issue with enterprises. But imagine if a...

SAM and Smart Antenna: Revamping the Advertisement Process
martechoutlook >> news

In this competitive market, the conventional ways of expanding business have become obsolete, and to deal with this ever-changing scenario, business houses are always in search of proper way-out to reach their targeted customers. Interestingly,...

Challenges Faced by Retail Marketing
martechoutlook >> news

The retail industry is one of the intricate industries for companies to survive in. Moreover, modern technologies present new challenges. The future of retail will be a digital hybrid where customer relationships will be nourished and supported by...

Statistics to Consider for 2019 Business Success
martechoutlook >> news

Thanksgiving and Black Friday can be marked as one of the busiest shopping days. The business holders and stores prepare themselves for this fruitful time. But, some statistics are posing a menace to the business world. According to a...

Merkle Launches Loyalty Outlook 2018
martechoutlook >> news

Merkle, a pioneer in data-driven, technology-enabled and global performance marketing agency reported that it has released Loyalty Outlook 2018 which is a collection of articles with a complete perspective of the loyalty industry, detailed...

A Better Customer Experience with Augmented Reality
martechoutlook >> news

Augmented Reality (AR) primarily enhances the physical world around us by overlaying virtual elements that include images, texts, videos, graphics or computer-generated sensory inputs and is seen through a device, most commonly via a HoloLens,...

The Need for Intelligent Omnichannel Marketing
martechoutlook >> news

Over the years, an epiphany has struck enterprise bosses who have started to realize that marketing is quintessential for an organization to gain an edge over competitors, probably more than an innovative product. The recent times have seen a...

The Art and Science of making the most of SaaS
martechoutlook >> cxoinsights

Jason Raymer, Director-Sales, Bluegrass Cellular Inc.

I spent most of my college years like any other young adults not knowing where they are headed in life, but you had better believe I had Friday night planned out. That short-sightedness had some serious downside as it pertains to the five years of...

Delivering an Elevated Customer Experience Requires an Agile Retail Technology Platform
martechoutlook >> cxoinsights

Perry Kramer, SVP & Practice Lead, Boston Retail Partners

Retailers that are thriving—and there are lots of them—anticipate and react to consumers’ demand for an enhanced and continuously changing retail experience. Retailers that have successfully anticipated the changing customer...

New Year, New Opportunities? Marketing Automation Can Help Retailers With Mobile
martechoutlook >> cioviewpoint

Marissa Tarleton, CMO, RetailMeNot

Mobile has spurred the most transformative shift that retail and marketing have seen in sometime. Marketers are now able to measure more directly what consumers are doing on smartphones as well as how their behaviors may inform decisions...

E-commerce Merging With Digital Marketing Technologies
martechoutlook >> cxoinsights

Sam Cinquegrani, Founder and CEO, ObjectWave Corp

Integrating Digital Touchpoints This is all about integration. And to get integration correct, you need collaboration between interested parties. I find that to be the most challenging issue with enterprises. But imagine if a POS knew about a...

Leveraging Technology to Improve Customer Experience and Marketing Investment
martechoutlook >> cxoinsights

Jenny Watson, VP-Digital Marketing

Marketing has shifted fundamentally in the last few years away from traditional brand and media to digital media, ecommerce capabilities and data-driven decision making; this phenomenon has existed in the .com arena for more than 15 years but has...

Mobile Marketing and the Evolution Of e-Commerce
martechoutlook >> cioviewpoint

Marissa Tarleton, CMO, RetailMeNot, Inc. [NASDAQ:SALE]

Consumers love to shop. However, the means and methods in which they find what they want continue to evolve; and in true digital fashion, the e-commerce industry has transformed once again. More than ever before, it feels as if marketers...

Harnessing the Power of Mobile through Marketing Automation
martechoutlook >> cioviewpoint

Marissa Tarleton, CMO, RetailMeNot [NASDAQ:SALE]

Mobile has spurred the most transformative shift that retail and marketing have seen in some time. Marketers are now able to measure more directly what consumers are doing on smartphones as well as when and where they are engaging with a...

Cayan Partners CitiXsys to Increase Marketing Opportunities for Retailers
martechoutlook >> news

Marketing Tech Insights

ORLANDO, FL: Rapid change in the demand of consumers and the race of retailers to provide the best has led to the birth of various marketing platforms. To provide a similar platform,  Cayan, a payment possibilities company has collaborated...

Google Claims Mobile Ads Help New Store Data Purchase
martechoutlook >> news

Marketing Tech Insights

FREMONT, CA: Google seems to be doing a much better job at retailing by linking the ads on smart phones of consumers to what they purchase in stores. As per the reports by Alistair Barr in Wall Street Journal, this is evoking a sense of...

NetSuite to Acquire Marketing Automation Company, Bronto Software
martechoutlook >> news

Marketing Tech Insights

FREMONT, CA: With an objective to enable businesses to stand up to the consumers’ demand for a comprehensive, relevant, and consistent digital experience, NetSuite is all set to leverage the complete set of offerings from Bronto Software. It...
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