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Groundswell: How Technology Empowers Nonprofits, cause Marketing and Social Good
martechoutlook >> cxoinsights

Erin Richards-Kunkel, Director, Social Media, Global Corporate Communications, Herbalife Nutrition

Technology has empowered brands and local businesses to extend their reach and deepen connections with existing customers as well as connecting with new audiences. Similarly, adoption of technology has enabled nonprofits and those focused on...

Happy To Help: No More a Myth
martechoutlook >> news

To understand the customer with profound intelligence can help the company in taking favorable actions, which brings a significant difference in its ability to compete in the marketplace and win the cut-throat competition along with the...

A Primer on Reliability and Utility of Customer Survey Solutions
martechoutlook >> news

FREMONT, CA: In the fast world of connectivity, customers have a splayed out panorama of options and opportunities. Everything is available at the click of a mouse or the swipe of a finger on e-commerce websites. The vast number of choices...

Extending the Power of your POS to Loyalty and CRM
martechoutlook >> cioviewpoint

Mark Horbal, CIO & CTO, SpringBIG

Your POS is your workhorse. It sees every transaction in every store. It records all of your sales, it interfaces with your supply chain, it reaches out to payment gateways—in short, it is the focal point of store operations. Extending...

Ecommerce Merging With Digital Marketing Technologies
martechoutlook >> cxoinsights

Sam Cinquegrani, Founder and CEO, ObjectWave Corp

Integrating Digital Touchpoints  This is all about integration. And to get integration correct, you need collaboration between interested parties. I find that to be the most challenging issue with enterprises. But imagine if a...

The Art and Science of making the most of SaaS
martechoutlook >> cxoinsights

Jason Raymer, Director-Sales, Bluegrass Cellular Inc.

I spent most of my college years like any other young adults not knowing where they are headed in life, but you had better believe I had Friday night planned out. That short-sightedness had some serious downside as it pertains to the five years of...

Delivering an Elevated Customer Experience Requires an Agile Retail Technology Platform
martechoutlook >> cxoinsights

Perry Kramer, SVP & Practice Lead, Boston Retail Partners

Retailers that are thriving—and there are lots of them—anticipate and react to consumers’ demand for an enhanced and continuously changing retail experience. Retailers that have successfully anticipated the changing customer...

IBM and Ensighten: Cracking the Code for Data-Driven Marketing
martechoutlook >> cxoinsights

Josh Manion, CEO, Ensighten

Today’s battle for the customer can be won or lost on a well-defined field: how well does the marketing team use valuable, first-party data to engage consumers and optimize their experience? Making sense of a trail of data generated across a...

3 Areas to Partner with CMOs to Drive Transformation and Digital Innovation
martechoutlook >> cxoinsights

Joshua Lowcock, EVP, Chief Digital Officer, UM Worldwide

CIOs are often asked to help drive organizational transformation and digital innovation. The challenge is finding the right sponsors within an organization. Over the past several years, it’s increasingly the CMO who is the champion of...

E-commerce Merging With Digital Marketing Technologies
martechoutlook >> cxoinsights

Sam Cinquegrani, Founder and CEO, ObjectWave Corp

Integrating Digital Touchpoints This is all about integration. And to get integration correct, you need collaboration between interested parties. I find that to be the most challenging issue with enterprises. But imagine if a POS knew about a...

Understanding the "Customer of the Future" to Better Prepare the "Branch of the Future"
martechoutlook >> cxoinsights

Suzi McNicholas, VP-Marketing, Source Technologies

Much attention has been given to the concept of the “Branch of the Future” with some predicting wholesale changes to the form and function of bank branches, and others predicting their demise entirely. As a result, the branch is going...

APG Cash Drawer Integrates with Ingram to Meet Global Consumer Needs
martechoutlook >> news

MINNEAPOLIS, MN: APG Cash Drawer, manufacturer of cash drawers and mobile Point-of-Sale (POS) solutions, has started a new bond with Ingram Micro, an electronics company and information technology distributor, with a motive to deliver the cash...

Octopi CommerceTM: "ReachTM" for "Customer Experience as a Service"
martechoutlook >> vendor

Andrew Bourne, President & CTO and Jaime Abromovitz, CMO

AI-Driven Marketing Automation Tools and Customer Data Platform with Optimized Results on Budget Spend and Decision Making for Merchants

BlueConic: The First-Party Data Opportunity
martechoutlook >> vendor

Bart Heilbron, Founder & CEO

A pure-play CDP that liberates marketers’ first-party data and makes it available whenever and wherever it’s required for marketing

Mvix: Ductile and Feasible DOOH Ad Management Solutions
martechoutlook >> vendor

Mike Kilian, Director of Business Development

Founded in 2005, Mvix is the market leader in turnkey digital signage software and hardware solutions, multi-screen video wall solutions, and content management systems (CMS)

Lies, Damn Lies, and Data Visualization
martechoutlook >> cxoinsights

Douglas Duncan, CIO, Columbia Insurance Group

Let’s be clear, there is nothing more essential for lying than the facts. If facts were indeed immutable and pristine, somehow set in stone and without nuance, the world would be a less interesting place, albeit a better one. Your truth,...

How this Marketing platform Helps Retailers Provide Tailored Offers
martechoutlook >> news

By harnessing the power of AI, marketers can ride intelligent marketing, along with improving the customer journey. FREMONT, CA: The leader in customer marketing solutions for physical retailers, Punchh, has secured $40 million in a Series...

Smart Engine Group: Enabling Flexible, Payments-based Loyalty Programs
martechoutlook >> vendor

Christian A. Bacher, Managing Partner

Although loyalty programs have proven to be effective means for retaining customers as well as making the first impression, implementing them, have become challenging for merchants. To this end, Smart Engine Group enables its clients in loyalty...
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