martechoutlook
oracle

Why Increased Spending on MarTech is not Necessarily a Good Thing
Marketingtechoutlook >> cioviewpoint

Jennifer Renaud, CMO, Oracle Marketing Cloud

I don’t know about you, but I’m not much of an impulse buyer. Oh sure, I have my moments of weakness i.e. the end caps at Target. Hey, I honestly thought bacon-flavored toothpaste would be good. Don’t judge me. However, for...

Marketing in the Personalization Era
Marketingtechoutlook >> cxoinsights

Scott Symonds, Managing Director, Media of AKQA Media

What do three of the top six largest companies in the world by market capitalization have in common? Personalization. Personalization as a Business Driver Google (Alphabet Inc.), Amazon, and Facebook all use personalization as a core...

The Future of Content is NOW!
Marketingtechoutlook >> cxoinsights

Tanu Sood, Senior Principal Product Director, Oracle

The impact of digital disruption, the demands of the “Now” economy, and the rise of machine learning are transforming how business works. Customers, employees, and partners expect on-demand access to content and application services...

It's Time for CIOs to Ask CMOs Some Tough Questions
Marketingtechoutlook >> cxoinsights

Shawn Douglass, President - Software & CTO, Unified

Functionally, the marketing department presents a new set of challenges for enterprise technology environments. Chief Marketing Officers (CMOs) will spend more on technology than CIOs by 2017, according to Gartner, and some analysts predict that...

Dun & Bradstreet Embarks on New Ventures Addressing Emerging Businesses Requirements
Marketingtechoutlook >> news

FREMONT, CA: Dun and Bradstreet, a provider of data marketing solutions for finance, sales and marketing professionals, recently announced a couple of ventures offering  the industry enhanced technology for improved data products and...

Cloudwords' New Translation Automation Platform to Enhance Marketers Productivity
Marketingtechoutlook >> news

Marketing Tech Insights

SAN FRANCISCO, CA: Cloudwords,a cloud-based platform that helps companies create and distribute multilingual content has come up with‘Cloudwords for Salesforce Marketing Cloud’ to enhance the process of translating digital marketing...

Google Claims Mobile Ads Help New Store Data Purchase
Marketingtechoutlook >> news

Marketing Tech Insights

FREMONT, CA: Google seems to be doing a much better job at retailing by linking the ads on smart phones of consumers to what they purchase in stores. As per the reports by Alistair Barr in Wall Street Journal, this is evoking a sense of...

Oracle and Dun & Bradstreet Partners to Deliver Information and Insights to Customers
Marketingtechoutlook >> news

Marketing Tech Insights

SHORT HILLS, N.J: Software firm Oracle and provider of commercial data, Dun & Bradstreet; have entered a strategic partnership to extend Oracle’s Data-as-a-Service (DaaS) offerings by integrating Dun & Bradstreet’s commercial...

Mintigo Launches Native Oracle Marketing AppCloud for Robust Marketing Capabilities
Marketingtechoutlook >> news

Marketing Tech Insights

SAN MATEO, CA: Mintigo, a provider of enterprise predictive marketing platform has announced that it has launched a native predictive marketing and lead scoring application built into the Oracle Marketing AppCloud. This new application enables...

DemandGen: Enriching the Digital Marketing Journey
Marketingtechoutlook >> vendor

David Lewis, Founder & CEO

DemandGen guides marketing leaders in enterprise organizations along every step of their digital marketing journey, providing best practices and strategies to maximize ROI

DemandGen: Gateway to a Modern Marketing Powerhouse
Marketingtechoutlook >> vendor

David Lewis, Founder & CEO

Helps clients implement highly effective demand generation systems and processes to drive growth through digital marketing

Merkle: Assuring a Connected CRM Strategy
Marketingtechoutlook >> vendor

David Williams, Chairman & CEO

Provides with a connected CRM Framework that supports the customer strategy and forms the basis for planning based on customer value metrics

Transiris: Transforming the Gamut of Marketing Process
Marketingtechoutlook >> vendor

Silvian Centiu, CEO

Provides marketing automation services for clients using leading technologies from vendors such as IBM, Oracle, Adobe, Salesforce, and Microsoft

New Editions