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Revolutionizing Customer Relationships through Chatbots
Marketingtechoutlook >> cxoinsights

Mamie Peers, VP of Digital Marketing, The Cosmopolitan of Las Vegas

When The Cosmopolitan of Las Vegas opened in December of 2010, it set out to offer surprises around every corner: art in the parking garage, sexy silhouettes moving inside the lobby’s digital pillars, oven-fresh pizza down a secret hallway,...

You're the Frog and Automation is about to Boil You
Marketingtechoutlook >> cxoinsights

Joe Fuller, VP & CIO, Dominion Enterprises

In an old parable a frog is placed in tepid water whose temperature is gradually and slowly raised to the boiling point. As the water gets warmer, instead of recognizing peril, the frog falls into a calm stupor and is boiled to death. If...

Analyze and Harness the Power of Mass Amount of Customer Intelligence
Marketingtechoutlook >> cioviewpoint

Liz Miller, SVP, Marketing, CMO Council

Engaging a Digitally Connected and Dependent Consumer How has the cloud impacted us? It is a terrific question… and a hard one to simplify in one post. The shift to the cloud has brought with it changes in how CPG brands...

Customer Experience for Mobile is More Important to Your Business Than You Might Think
Marketingtechoutlook >> cxoinsights

Ashish Toshniwal, CEO, Y Media Labs

Before we dive into the nitty gritty world of Hybrid vs. Native Mobile Apps, there’s one aspect of mobile that you should be aware of. Mobile Phones are very personal devices. Have you ever lost your phone and said to yourself, “Oh...

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