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Enterprise Digital Disruption - How Startups Can Win
martechoutlook >> cxoinsights

Cameron Borumand, Associate, Ignition Partners

We’re living in a transformative time in enterprise software. AWS and Azure continue to prove their cloud dominance which creates both opportunities and challenges for enterprise focused startups. On one hand, cloud hosting has led to an...

Corporate Venture Capital and Innovation
martechoutlook >> cxoinsights

Bill Reichert, Partner at Pegasus Tech Ventures

Corporate venture capital is the unsung hero of global innovation.  The media tends to tout the Sand Hill Road version of Venture Capital, which was built primarily on financial capital not on corporate capital, as the basis for Silicon...

Why IT and Marketing Teams Need to Join Hands?
martechoutlook >> news

IT is gaining relevance in the marketing department as the CMOs are pressed to understand their customers and their behaviors to strengthen the relationship between the customer and the brand. FREMONT, CA: Industries are experiencing massive...

Digital Innovation and Marketing, Unlocking the Potential to Drive Growth
martechoutlook >> cxoinsights

Etain Seymour, International Head of Digital, Zoetis Inc.

All industries today are embracing digital transformation and unlocking innovation. Customer experience is more important than ever. So, how can companies unlock the opportunity to drive growth? And, how can organisations leverage digital...

Reconstructing the Content Marketing Practices with AI
martechoutlook >> news

AI technology enables marketers to create an optimal content strategy with much more valuable information.   FREMONT, CA:  From a concept of development by Norbert Wiener to recognizing emotions in images by Microsoft, the progression...

The Power of Letting Customer Feedback Flow
martechoutlook >> cxoinsights

Leela Srinivasan, CMO, SurveyMonkey

Business leaders today grapple with a challenging reality: Feedback is pervasive, public, and powerful. The total transparency of the web and social media, coupled with the age-old desire for humans to be heard, means feedback is constantly...

Redefining the Advertising Market with Digital Platforms
martechoutlook >> news

Using the proper platform to advertise is very important for the growth of a business. The platform or strategy enables the marketer to address the right audience. Microsoft and Verizon media have recently decided to partner to help the marketers...

Advantages of Content Marketing with AI and ML technologies
martechoutlook >> news

Content has been the soul of any marketing strategy. To attract and convert prospects into consumers and consumers into repeat buyers is closely related to the type of content (material) you share and sell. How does content marketing bring...

Business Strategies from a Central Location: Microsoft 365 Cloud
martechoutlook >> news

Microsoft Office has always been the obvious solution, as a historically dominant Office Suite leader. The adoption of Office 365 has today increased on the market. This will progressively change, and Microsoft Office 365 will continue to gain...

The Voice Revolution and How It Changes Business
martechoutlook >> cxoinsights

Duane Forrester, VP, Yext

The biggest transformation in digital marketing over the last decade is underway right now—the shift in data retrieval, specifically involving voice and AI. The growth of mobile (and smartphones, specifically) led to the explosion of online...

Revamping Customer Experience with Augmented Reality
martechoutlook >> news

While augmented reality (AR) has been around in the technological domain for quite some time, with the launch of the popular game ‘Pokemon Go’, it was quick to catch limelight among laymen. Recently, many technology giants have been...

Right vs. Right Now: Real-Time Data, Security and the Customer Experience
martechoutlook >> cxoinsights

Tara Kelly, President & CEO, SPLICE Software

Today’s companies are focused on customer experience excellence as a key differentiation point in a competitive marketplace. To deliver an outstanding customer experience, marketing requires data, which means marketing professionals...

How Sales and Service Strategies for the Digital Customer are Shaping IT Buying Considerations
martechoutlook >> cxoinsights

Dave Nelson, SVP-Portfolio Lead, Avanade, Inc.

As many leading enterprises begin–or continue–their digital journey, two focus areas tend to emerge on the priority list: customer sales and service. Industry analysts, consultants and companies themselves continue to identify...

5 AI Trends to Look for in 2018
martechoutlook >> news

Artificial Intelligence (AI) has found enthusiastic response in most enterprises, and its benefits are being gradually identified. AI is expected to impact the market in the following ways in 2018: 1. AI in Cybersecurity and Cyber-attacks AI...

Being at the Epicentre of the AR Movement
martechoutlook >> cioviewpoint

Joanne Moretti, SVP & CMO, Jabil

As an enabler of accelerated innovation and global manufacturing, it’s especially exciting when you can influence both the development and the use of new technologies. Especially exciting is the activity we are seeing in the Augmented...

You're the Frog and Automation is about to Boil You
martechoutlook >> cxoinsights

Joe Fuller, VP & CIO, Dominion Enterprises

In an old parable a frog is placed in tepid water whose temperature is gradually and slowly raised to the boiling point. As the water gets warmer, instead of recognizing peril, the frog falls into a calm stupor and is boiled to death. If...

Marketing in the Personalization Era
martechoutlook >> cxoinsights

Scott Symonds, Managing Director, Media of AKQA Media

What do three of the top six largest companies in the world by market capitalization have in common? Personalization. Personalization as a Business Driver Google (Alphabet Inc.), Amazon, and Facebook all use personalization as a core...

The Art of Restraint
martechoutlook >> cxoinsights

Jason Jercinovic, Global Head, Innovation, Havas Worldwide

Exploring the Ethical Application of AI in Advertising Advertising has always been obsessed with understanding human behavior. We have employed countless techniques to gain even a brief glimpse into the mind of the consumer. We’ve...

Customer Experience for Mobile is More Important to Your Business Than You Might Think
martechoutlook >> cxoinsights

Ashish Toshniwal, CEO, Y Media Labs

Before we dive into the nitty gritty world of Hybrid vs. Native Mobile Apps, there’s one aspect of mobile that you should be aware of. Mobile Phones are very personal devices. Have you ever lost your phone and said to yourself, “Oh...

Inbound Marketing & Sales Is Evolving. Are You?
martechoutlook >> cioviewpoint

Kipp Bodnar, CMO, HubSpot [NYSE: HUBS]

Our days are filled with disruptive noise. Intrusive ads are almost always within eye(ear)-shot. Telephone calls ring at all hours from companies you’ve never heard of before. Interruptive marketing and sales tactics show little concern for...
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