martechoutlook
internet of things

Going Mobile: It's Now or Never
Marketingtechoutlook >> cxoinsights

Martin Berman, VP of Remarketing, InMobi

The mobile ecosystem has two distinct areas to consider: technologies that enhance and improve the consumer experience, and technologies that tie together all the behind-the-scenes data and engagement activities. Today’s leading brands use...

Right vs. Right Now: Real-Time Data, Security and the Customer Experience
Marketingtechoutlook >> cxoinsights

Tara Kelly, President & CEO, SPLICE Software

Today’s companies are focused on customer experience excellence as a key differentiation point in a competitive marketplace. To deliver an outstanding customer experience, marketing requires data, which means marketing professionals...

CIOs Lead the Paradigm Shift of How Businesses, Individuals Connect Worldwide
Marketingtechoutlook >> cxoinsights

Jan Geldmacher, President, Sprint Business [NYSE:S]

The world is experiencing an unprecedented paradigm shift from the physical to the virtual. Everything that can be connected will be, including people, places and things. This shift is at the center of business transformation worldwide and it is...

Artificial Intelligence is a Boon for Enterprises: Building Relationships between Consumers and Marketers
Marketingtechoutlook >> news

AI is going to transform the digital marketing now and is already in a dynamically evolving phase. Artificial Intelligence is revolutionizing industries one by one, starting from the mind-blowing Siri to Tesla’s self driving cars. In 2018...

OmniChannel Marketing Redefined
Marketingtechoutlook >> cioviewpoint

Amy Romero, CMO, CreativeDrive

As far as omnichannel marketing is concerned, people need to start looking at channels in an agnostic way. It is not necessarily about channels, but about the mindset and location of a person. The term “omnichannel” is becoming...

The Future of Marketing: Creating 3-Dimensional Customer Profiles in an IoT Frenzied World
Marketingtechoutlook >> cxoinsights

Jeanine Banks, EVP, Global Products & Solutions, Axway

Consider that most of your customers are now smartphone users and that the average smartphone user interacts with their device over 150 times daily to send messages, view digital content and use social media, according to the Kleiner Perkins...

Transformation of Marketing using Technology
Marketingtechoutlook >> cxoinsights

Gaurav Bhatia, VP of Digital Strategy, AARP Services, Inc.,

Over the past decade marketing has transformed from an art to more of a science, evolving from a creative and pure advertising play to a data, digital, technology, personalization and customer journey. With the advent of marketing technologies,...

Customize and Communicate-Two Key Element to Success for Retailers
Marketingtechoutlook >> cxoinsights

Charlie Cole, Chief Digital Officer, VP, TUMI

Designing Verticalized System for 360-degree Customer View It’s easy to over complicate. Ultimately retail is divided by two lowest common denominators of data–at the product level and at the customer level. Product may be SKU or...

B2B Marketing Targets the Business Buyer
Marketingtechoutlook >> cioviewpoint

Juergen Brock, CMO, Fujitsu

Content marketing starts with the target audience—but the target is evolving. For example, the IT industry’s target audience was historically the IT manager and decision-maker, like the CIO. But over the past few years, with the...

Don't Just Embrace the Digital Transformation. Run With It
Marketingtechoutlook >> cioviewpoint

Maggie Chan Jones, CMO, SAP [NYSE:SAP]

Data is a beautiful thing. This mentality has long been embraced by IT professionals. However, other departments are quickly taking notice and realizing the opportunity it can bring. The root cause of this shift in opinion? It starts and ends...

Truly Autonomous AI Not Practical for Most Businesses
Marketingtechoutlook >> cioviewpoint

Scott Horn, CMO, [24]7

On the heels of 2016’s announcements of Salesforce Einstein, Facebook Messenger chatbots and the new Partnership on AI launched by the biggest names in tech, many believe that Hollywood dreams of human-like machines will become reality...

The Machines that Make us More Human
Marketingtechoutlook >> cxoinsights

Andrea Reichenbach, Senior Director-Marketing Strategy, Acxiom

The discussion about cognitive computing, artificial intelligence and the impact these technologies will have on our daily lives will likely continue to make headlines for years to come. This, however, is not an article about machine learning....

Data-rich Premium Advertising for Outstanding Results
Marketingtechoutlook >> cxoinsights

Will Cohen, VP-Mobile, Triad Retail Media

Personalized Ads to Target Mobile Users: Data and attribution are two of the most sought-after and desired aspects to facilitate a successful mobile advertising campaign. Big data allows advertisers, especially in mobile, to better target users...

Audience Acuity: Identify. Target. Market.
Marketingtechoutlook >> vendor

Riad Shalaby, CMO and Jeff Berke, CEO

The firm helps in customer identity management and recognition cross-channel, and even cross-device, at the scale of the U.S adult population

Robin8: Connecting Advertisers with Key Influencers for Enhanced ROI
Marketingtechoutlook >> vendor

Hassan Miah, Chief Strategy Officer & Co-founder

A content marketing platform to create the ultimate curated database of influencers with the help of artificial intelligence, machine learning, and big data

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