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Marketing Disruption: Role of the CIO
Marketingtechoutlook >> cxoinsights

Shirish Lal, COO and CTO, Harte Hanks

The last 5 years has seen a dramatic change in CMO’s engagement in technology decisions. From Gartner declaring the CMO will make more IT purchasing decisions than the CIO; to Accenture becoming the world’s largest digital agency; to a...

Big Data-The Three Vs of a Successful Implementation
Marketingtechoutlook >> cxoinsights

Mark Ramsey, SVP, Chief Data Officer, Samsung Mobile

Globally, organizations are focused on harnessing the power of Big Data. A first step in the journey is typically to develop an understanding of the difference between Big Data and the more traditional data environment. Gartner, in 2012, described...

Right vs. Right Now: Real-Time Data, Security and the Customer Experience
Marketingtechoutlook >> cxoinsights

Tara Kelly, President & CEO, SPLICE Software

Today’s companies are focused on customer experience excellence as a key differentiation point in a competitive marketplace. To deliver an outstanding customer experience, marketing requires data, which means marketing professionals...

Leveraging Analytics in Marketing
Marketingtechoutlook >> news

The information from Big Data is providing assistance in areas of promoting and deals. According to a Forbes Report 48 percent of the enormous information utilize cases exist for Customer Analytics, while only 21 percent for Operational Analytics....

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