MarTech Outlook Weekly Brief
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Enterprise Digital Disruption - How Startups Can Win
martechoutlook >> cxoinsights
Cameron Borumand, Associate, Ignition Partners
We’re living in a transformative time in enterprise software. AWS and Azure continue to prove their cloud dominance which creates both opportunities and challenges for enterprise focused startups. On one hand, cloud hosting has led to an..."Know-About" of Modern Day Marketing Channels
martechoutlook >> news
How Marketing Drives Customer Obsession
martechoutlook >> cioviewpoint
Barbara Goose, Chief Marketing Officer, John Hancock
In today’s world, content and customer experience are king. When you truly understand customers and deliver engaging, relevant content with every interaction, you gain loyalty– and dollars. In fact, consumers are willing to spend 16%...Confronting Money Laundering with New Solutions
martechoutlook >> news
Ending the Use of Real-time Mobile-location Data Sharing: The Impact on Marketers
martechoutlook >> news
Merkle Launches Loyalty Outlook 2018
martechoutlook >> news
Three Advanced SEO Techniques to Double the Search Traffic
martechoutlook >> news
Decrypting Natural Language Generation And Its Role In Content Marketing
martechoutlook >> news
Digital Video Sets New Trends in the Financial Market
martechoutlook >> news
An ideal Gateway to Bring Brands Closer to the Customers
martechoutlook >> cioviewpoint
John Sadowski, Executive Vice President & CIO, Sandy Spring Bank [NASDAQ:SASR]
1. Strong customer relationships and customer loyalty have proven to be key elements to successful businesses. What current trends do you see shaping customer experience management (CXM)? One of the trends shaping CXM is enabling clients to...Artificial Intelligence and Machine Learning: Managing the Risk Factor in Finance
martechoutlook >> news
Creating Successful Partnerships with Customers Powered by Digital Transformation
martechoutlook >> cxoinsights
Sovan Shatpathy, CTO, Amtrak
Amtrak and its partners help move people, the economy, and the nation forward. We are focused on running an efficient and effective corporation to offer a better way to travel for America. In 2016, we had a record ridership of 31.3 million, the...Serving Tomorrow's Customer Today: Reimagining Branch Transformation and Omnichannel Strategies
martechoutlook >> cxoinsights
Douglas Hartung, Director-Research & Development Incubation, Diebold, Incorporated
To retain and grow their businesses, financial institutions are increasingly forced to address the needs of a more mobile-centric customer. Today, most institutions have deployed mobile banking applications and continue to seek ways to exploit...The Machines that Make us More Human
martechoutlook >> cxoinsights
Andrea Reichenbach, Senior Director-Marketing Strategy, Acxiom
The discussion about cognitive computing, artificial intelligence and the impact these technologies will have on our daily lives will likely continue to make headlines for years to come. This, however, is not an article about machine learning....Holland America Line to Use Xactly's Business Development Tools
martechoutlook >> news
Marketing Tech Insights
SAN JOSE, CA: Holland America Line, a cruise company chooses Xactly’s business development managers for ease of use and better reporting capabilities for field sales representatives at the cruise line. Xactly is a provider of cloud based...NetSuite to Acquire Marketing Automation Company, Bronto Software
martechoutlook >> news
Marketing Tech Insights
FREMONT, CA: With an objective to enable businesses to stand up to the consumers’ demand for a comprehensive, relevant, and consistent digital experience, NetSuite is all set to leverage the complete set of offerings from Bronto Software. It...Ron Brooks Joins CBIG Consulting as VP of Strategic Consulting
martechoutlook >> news
Marketing Tech Insights
CHICAGO, IL: Ron Brooks, a business strategist and specialist in market intelligence with over 20 years of experience, has joined CBIG Consulting as Vice President of Strategic Consulting. In this role, Ron will expand CBIG’s...ERGO: Powering Relevant Customer Experiences With Smart Content
martechoutlook >> vendor
John Hendricks, Founder & CEO
A next-generation marketing automation solution provider that creates hyper-individualized Smart Content experiences to drive real, needle-moving results. One of the top marketing automation solution providers, ERGO offers a flagship product...
