martechoutlook
digital economy

Reshaping Customer Management
Marketingtechoutlook >> cioviewpoint

Christopher Higgins, CIO, Technology Delivery and Infrastructure Services, U.S. Bank [NYSE:USB]

As Chief Information Officer of Technology and Operations Services at U.S. Bank, you might expect me to care most about technology and operations business processes for the successful delivery of technology. While these are certainly critical...

Don't Just Embrace the Digital Transformation. Run With It
Marketingtechoutlook >> cioviewpoint

Maggie Chan Jones, CMO, SAP [NYSE:SAP]

Data is a beautiful thing. This mentality has long been embraced by IT professionals. However, other departments are quickly taking notice and realizing the opportunity it can bring. The root cause of this shift in opinion? It starts and ends...

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