digital advertising

Digital Advertising and The Comeback of Relationship Marketing
Marketingtechoutlook >> cxoinsights

Michael Kaushansky, Chief Data Officer, Havas US

Digital advertising is everywhere. There’s so much of it and more than 50 percent of it is never seen, according to the IAB. $7.2B of digital advertising is fraud according to the ANA and with the recent YouTube brand safety debacle, how...

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