How To Use Artificial Intelligence To Refine Raw Data Into High-Performance Fuel
Marketingtechoutlook >> cxoinsights

Jim Iyoob, Chief Customer Officer, Etech Global Services

Gauging the degree of satisfaction or discontent your customers are experiencing with your products or services is a critical factor in preserving your bottom line. Statistics have shown that more than 90 percent of consumers will never complain...

With Great Data Comes Great Responsibility
Marketingtechoutlook >> cioviewpoint

Steven Handmaker, CMO, Assurance

Over the past five years, marketing has entered a new golden age. Client and prospect data has never been more easily available. The ability to track the success of a campaign or the interest of your audience is at an all-time high. Long gone are...

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