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Leveraging Analytics in Marketing
Marketingtechoutlook >> news

The information from Big Data is providing assistance in areas of promoting and deals. According to a Forbes Report 48 percent of the enormous information utilize cases exist for Customer Analytics, while only 21 percent for Operational Analytics....

Eight Steps to Becoming a Data- Driven Organization
Marketingtechoutlook >> cioviewpoint

Ashley Stirrup, CMO, Talend

In today’s fast-paced, global economy, it is generally understood that companies must become data-driven in order to remain competitive. In fact, a report from McKinsey Global Institute indicates companies that are...

Teradata Chosen to Assist bonprix to Respond to Customer Needs
Marketingtechoutlook >> news

Marketing Tech Insights

FREMONT, CA: bonprix, a fashion retailer and a part of Otto Group, has enhances their relationship with Teradata, big data analytics and marketing application provider. bonprix have been working together with Teradata for number of years with...

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