martechoutlook
customer relationship management

Four Exciting B2B Predictions For 2019
Marketingtechoutlook >> news

B2B marketing is evolving faster than ever, and the credit goes to the changing expectations and the rising demands of the customers and also the maturation of marketing technologies. Therefore, it is quite evident that if an enterprise needs to...

Building a Customer Experience Digital Landscape through Self-Service Offerings within the Property & Casualty Insurance Industry
Marketingtechoutlook >> cxoinsights

Jeremy Pope, Senior Director of Consumer & Policy Services, Citizens Property Insurance Corporation

It is no secret consumers and organizations have created a rising demand over the years for self-service tools and technologies to improve efficiency and enhance convenience. In the late 1990’s, financial institutions were considered...

Customer Data Platform: Leveling the Playing Field to Better Connect with Consumers
Marketingtechoutlook >> cxoinsights

Amit Jain, CEO and Founder, Bridg

Depending on how you look at it, the job of a marketer has gotten much easier, or much more difficult with the advent of technology, and the mining and organizational tools that come with it. On one hand, we’ve never had such vast amounts of...

Leveraging MarTech for Customer Education
Marketingtechoutlook >> cxoinsights

Martijn Scheijbeler, VP Marketing, RVshare

We all want our customers to take certain actions: buy this, subscribe to this, and read this article. All actions that are purely driven by the intent of selling the business. But more and more we see companies actively going after another...

Guide to a Marketer's Future
Marketingtechoutlook >> news

The world is a fusion of brands, people, technologies, and industries collaborating with one another promoting myriad purposes and objectives. All of these categories have one prevailing business element in common, marketing. Beginning with...

Importance of Integrating CRM and Marketing Automation
Marketingtechoutlook >> news

Introduction of Customer Relationship Management programs (CRM) paved the way to a genuine digital revolution. CRM is considered the key reason for the success of any marketing and sales campaign due to its cost effectiveness, customizability,...

3 Areas to Partner with CMOs to Drive Transformation and Digital Innovation
Marketingtechoutlook >> cxoinsights

Joshua Lowcock, EVP, Chief Digital Officer, UM Worldwide

CIOs are often asked to help drive organizational transformation and digital innovation. The challenge is finding the right sponsors within an organization. Over the past several years, it’s increasingly the CMO who is the champion of...

How the CIO can Help the CMO Succeed
Marketingtechoutlook >> cioviewpoint

Ricky Joshi, CMO, Saatva

Successful e-commerce marketing is a technology dependent endeavor. Those who are ahead of the curve give themselves an advantage that results in more customers, and often happier customers. In turn, the core decisions you make to build and run...

The Intersection of Technology and Customer Experience in the Field: Getting It Right
Marketingtechoutlook >> cioviewpoint

Claudine Bianchi, CMO, ClickSoftware

The on-demand economy has irrevocably changed the meaning of customer service. With new disrup­tive companies like Uber, Amazon, Netflix setting new stand­ards in service expectations, business models are shifting to meet these new...

Pegasystems Launches Multi-Million Dollar Brand Awareness Campaign
Marketingtechoutlook >> news

Marketing Tech Insights

AUSTIN, TX: Sofware company Pegasystems announces the launch of a multi-million dollar brand awareness campaign “Pega Can – Can Salesforce?” The campaign directed at C-suite executives in customer service, sales and marketing...

Digital Pi: Automation Plain-speak
Marketingtechoutlook >> vendor

Ryan Vong, President & CEO

Focuses on helping companies get rapid, meaningful value from marketing automation and related digital marketing technologies

Maantic Inc: Customer Relationship Management at Its Best
Marketingtechoutlook >> vendor

Matt Vizhalil, CRM & BPM Practice Leader Sudarshan Kataria, CRM Solution Architect

Specializes in implementation of business applications including BPM and CRM

SharpSpring: Cloud-Based Marketing Automation for all Organizations
Marketingtechoutlook >> vendor

Rick Carlson, CEO & Founder

Offers cloud-based marketing automation platform that meets the next-generation marketing demands

Infusionsoft: Marketing Automation to Help Small Businesses Thrive
Marketingtechoutlook >> vendor

Clate Mask, CEO

Offers a marketing automation solution that triggers personalized communication based on email sends, opens, clicks, form submissions, and payment history

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