martechoutlook
customer journey

Right vs. Right Now: Real-Time Data, Security and the Customer Experience
Marketingtechoutlook >> cxoinsights

Tara Kelly, President & CEO, SPLICE Software

Today’s companies are focused on customer experience excellence as a key differentiation point in a competitive marketplace. To deliver an outstanding customer experience, marketing requires data, which means marketing professionals...

How to Select the Right Marketing Technology Platforms for Your Business Needs
Marketingtechoutlook >> cxoinsights

Erin Moloney, Director-Marketing Digital Agency

Marketers must find technology that supports their goals of acquiring, engaging and retaining customers. This means evaluating multiple software vendors that enable or optimize marketing efforts across search, social, email, websites, and more....

How to Select the Right Marketing Technology Platforms for Your Business Needs
Marketingtechoutlook >> cxoinsights

Erin Moloney, Director-Marketing Digital Agency & Digital Marketing, Perficient

Marketers must find technology that supports their goals of acquiring, engaging and retaining customers. This means evaluating multiple software vendors that enable or optimize marketing efforts across search, social, email, websites, and...

The Numbers Game: Showing Marketing ROI in Today's Digital, Data-Driven Economy
Marketingtechoutlook >> cxoinsights

Ken Ramoutar, VP, Global Solutions and Industry Marketing, Avanade

Today’s digital reality has created huge potential for marketers to find new creative ways to engage customers and bring them closer to the brand. However, according to McKinsey, the opportunity will be wasted if the CMO cannot articulate...

Refined Path: Paving the Road for Seamless Omnichannel Customer Journeys
Marketingtechoutlook >> vendor

Tom Quinn, Founder and Principal

A vendor-neutral consulting firm that specializes in helping organizations use CDPs to integrate data and engage customers most effectively

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