martechoutlook
cognitive

Data and AI for Marketing: Opportunities for Enhanced Business Growth
martechoutlook >> news

Netflix helps subscribers to watch a movie through the AI-backed recommendation algorithm. Amazon allows shoppers to decide what to buy via an AI-based algorithm. Uber uses an AI location algorithm to enable a customer to use a car. Brands are...

The Art of Restraint
martechoutlook >> cxoinsights

Jason Jercinovic, Global Head, Innovation, Havas Worldwide

Exploring the Ethical Application of AI in Advertising Advertising has always been obsessed with understanding human behavior. We have employed countless techniques to gain even a brief glimpse into the mind of the consumer. We’ve...
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