martechoutlook
cio

Great Experience is Equal Parts People and Technology
Marketingtechoutlook >> cxoinsights

Tish Whitcraft, CCO, OpenX

Technology can enable great experiences because it can allow people who are building a relationship to focus on just that-the relationship - instead of jumping from screen to screen and system to system. The idea around great tool and system...

What Got You Here, Won't Get You There
Marketingtechoutlook >> cxoinsights

Scott Fenton, Principal, Scott Fenton Consulting, LLC

We have all seen countless articles about the death of the CIO role. In some ways, there is some truth to that statement. With the rapid advances in self-service technology, business systems, and Cloud architecture, resting on your laurels and...

Marketing Disruption: Role of the CIO
Marketingtechoutlook >> cxoinsights

Shirish Lal, COO and CTO, Harte Hanks

The last 5 years has seen a dramatic change in CMO’s engagement in technology decisions. From Gartner declaring the CMO will make more IT purchasing decisions than the CIO; to Accenture becoming the world’s largest digital agency; to a...

The New Rules of MarTech Integration
Marketingtechoutlook >> cxoinsights

Matthew Mobley, EVP & CTO, Merkle

The only two things in this world that are consistent are death and change. If you are in the world of marketing technology, there is no time to contemplate change, because it is constant and rapid. Evidence of change in MarTech is highly visible...

Customer Data Driving Success
Marketingtechoutlook >> cioviewpoint

David L. Stevens, CIO, Maricopa County

Cross Roads in Data Integration The most challenging aspect of orchestrating and leveraging enterprise customer data is sorting out the rules and policy that govern ownership and privacy—establishing trust. Furthermore, having...

CIOs Lead the Paradigm Shift of How Businesses, Individuals Connect Worldwide
Marketingtechoutlook >> cxoinsights

Jan Geldmacher, President, Sprint Business [NYSE:S]

The world is experiencing an unprecedented paradigm shift from the physical to the virtual. Everything that can be connected will be, including people, places and things. This shift is at the center of business transformation worldwide and it is...

Donning Multiple Roles to Lead the Business
Marketingtechoutlook >> cioviewpoint

Dale Sanders, CIO, National Health System

Challenges in technology to meet enterprise needs in 2013 and expectations The challenges and wish list in brief: provide affordable, proven analytics solutions that will support my analytic strategy for at least the next five years. Enhance...

Being at the Epicentre of the AR Movement
Marketingtechoutlook >> cioviewpoint

Joanne Moretti, SVP & CMO, Jabil

As an enabler of accelerated innovation and global manufacturing, it’s especially exciting when you can influence both the development and the use of new technologies. Especially exciting is the activity we are seeing in the Augmented...

You're the Frog and Automation is about to Boil You
Marketingtechoutlook >> cxoinsights

Joe Fuller, VP & CIO, Dominion Enterprises

In an old parable a frog is placed in tepid water whose temperature is gradually and slowly raised to the boiling point. As the water gets warmer, instead of recognizing peril, the frog falls into a calm stupor and is boiled to death. If...

What Can CIOs Learn from Small Businesses when It Comes to Creating Value?
Marketingtechoutlook >> cxoinsights

Ann Monroe, VP-Worldwide Marketing, FileMaker, Inc., an Apple subsidiary

Digital transformation promises greater efficiency, cost savings and innovation, but it requires significant changes in back-end technologies, legacy IT systems, IT culture, skills and capabilities. In its recent 2016-2017 Global CIO Survey,...

Technology Trends and Issues in Textile Marketing
Marketingtechoutlook >> cxoinsights

Tekin Gulsen, CIO, Global IT & Corporate Planning Director, Kordsa Global

Can trends in technology impact a manufacturing industry as old as textile? The answer is absolutely yes and the impact shows many similarities with other B2B and manufacturing sectors. New technologies not only enable new products and...

3 Areas to Partner with CMOs to Drive Transformation and Digital Innovation
Marketingtechoutlook >> cxoinsights

Joshua Lowcock, EVP, Chief Digital Officer, UM Worldwide

CIOs are often asked to help drive organizational transformation and digital innovation. The challenge is finding the right sponsors within an organization. Over the past several years, it’s increasingly the CMO who is the champion of...

Aisle Rocket Studios: Data-Driven, Brand-Centric Marketing Ecosystems
Marketingtechoutlook >> cxoinsights

Kashif Zaman, Chief Digital Officer, Aisle Rocket Studios

Aisle Rocket Studios offers success models to CMOs and CIOs using principles of modularity and hyper-customization All Eyes on the CMO + CIO Partnership Enterprises across the industry are hoping for their CMOs and CIOs to partner in...

How the CIO can Help the CMO Succeed
Marketingtechoutlook >> cioviewpoint

Ricky Joshi, CMO, Saatva

Successful e-commerce marketing is a technology dependent endeavor. Those who are ahead of the curve give themselves an advantage that results in more customers, and often happier customers. In turn, the core decisions you make to build and run...

Marketing's Digital Transformation
Marketingtechoutlook >> cxoinsights

Todd Fenton Forsythe, SVP Digital Marketing, Dell

Over the decades the marketer Holy Grail has been to deliver real-time, predicted customer experiences. To a large extent, many brands are fulfilling the promise but significant change has occurred over the years bring us to this point. And, with...

Technology: A Positive Enabler for Businesses
Marketingtechoutlook >> cxoinsights

Timothy Bay, VP-Digital Marketing, Wilton Enterprises

Challenges in Implementing Technology From a digital marketing perspective, technology has allowed us to learn more about the consumer than ever before, which enables us to provide a more personalized experience for them. I think the biggest...

Leveraging Technology to Improve Customer Experience and Marketing Investment
Marketingtechoutlook >> cxoinsights

Jenny Watson, VP-Digital Marketing

Marketing has shifted fundamentally in the last few years away from traditional brand and media to digital media, ecommerce capabilities and data-driven decision making; this phenomenon has existed in the .com arena for more than 15 years but has...

Emerging Trends in Digital Marketing Solutions
Marketingtechoutlook >> cxoinsights

Greg Higham, CIO, Marketo

The industry is witnessing many trends yet Consumerization in IT or BYOD is the latest technology. In regard to this, Consumerization in IT or BYOD is shaping the way IT is purchased, managed, delivered, and secured. Moreover, most technologies...

The Intersection of Technology and Customer Experience in the Field: Getting It Right
Marketingtechoutlook >> cioviewpoint

Claudine Bianchi, CMO, ClickSoftware

The on-demand economy has irrevocably changed the meaning of customer service. With new disrup­tive companies like Uber, Amazon, Netflix setting new stand­ards in service expectations, business models are shifting to meet these new...

Customize and Communicate-Two Key Element to Success for Retailers
Marketingtechoutlook >> cxoinsights

Charlie Cole, Chief Digital Officer, VP, TUMI

Designing Verticalized System for 360-degree Customer View It’s easy to over complicate. Ultimately retail is divided by two lowest common denominators of data–at the product level and at the customer level. Product may be SKU or...

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