martechoutlook
cfo

Selling with technology: Is newer always better?
Marketingtechoutlook >> cioviewpoint

Richard Gordon, CMO, SALMON Health and Retirement

We all know technological advances and how we view our business is changing at a rapid rate from day to day. Just when you think you have the most up to date customer relationship management (CRM) system or finally figured out how to measure...

Delivering an Elevated Customer Experience Requires an Agile Retail Technology Platform
Marketingtechoutlook >> cxoinsights

Perry Kramer, SVP & Practice Lead, Boston Retail Partners

Retailers that are thriving—and there are lots of them—anticipate and react to consumers’ demand for an enhanced and continuously changing retail experience. Retailers that have successfully anticipated the changing customer...

You're the Frog and Automation is about to Boil You
Marketingtechoutlook >> cxoinsights

Joe Fuller, VP & CIO, Dominion Enterprises

In an old parable a frog is placed in tepid water whose temperature is gradually and slowly raised to the boiling point. As the water gets warmer, instead of recognizing peril, the frog falls into a calm stupor and is boiled to death. If...

The Rise of the CIMO - and other operational managers assuming control of IT spend
Marketingtechoutlook >> cioviewpoint

David Hatch, CMO, IANS

The rise and fall of CIO influence is real. Operational business leaders have now become the de-facto decision-makers regarding IT spend. In the spirit of full disclosure, I am now one of those operational business leaders–a CMO–and...

Views and Insights on Technology Issues/Trends Pertaining to Marketing
Marketingtechoutlook >> cioviewpoint

Jonathan Copulsky, Principal & CMO, Deloitte Consulting

Technological Trends Many of the marketing-related technologies that intrigue me today have their antecedents in the science fiction stories, films, and television shows that I avidly followed in my youth. • Personalized...

New Editions