martechoutlook
business intelligence

Leveraging MarTech for Customer Education
Marketingtechoutlook >> cxoinsights

Martijn Scheijbeler, VP Marketing, RVshare

We all want our customers to take certain actions: buy this, subscribe to this, and read this article. All actions that are purely driven by the intent of selling the business. But more and more we see companies actively going after another...

Marketing Disruption: Role of the CIO
Marketingtechoutlook >> cxoinsights

Shirish Lal, COO and CTO, Harte Hanks

The last 5 years has seen a dramatic change in CMO’s engagement in technology decisions. From Gartner declaring the CMO will make more IT purchasing decisions than the CIO; to Accenture becoming the world’s largest digital agency; to a...

Eight Steps to Becoming a Data- Driven Organization
Marketingtechoutlook >> cioviewpoint

Ashley Stirrup, CMO, Talend

In today’s fast-paced, global economy, it is generally understood that companies must become data-driven in order to remain competitive. In fact, a report from McKinsey Global Institute indicates companies that are...

NetSuite to Acquire Marketing Automation Company, Bronto Software
Marketingtechoutlook >> news

Marketing Tech Insights

FREMONT, CA: With an objective to enable businesses to stand up to the consumers’ demand for a comprehensive, relevant, and consistent digital experience, NetSuite is all set to leverage the complete set of offerings from Bronto Software. It...

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