martechoutlook
big-data

The Impact of Big Data on Event Management
martechoutlook >> news

The integration of big data and analytics will enable marketers to achieve better insights from events. FREMONT, CA: The marketing sector has taken long strides in digitalization, employing robust tools and solutions to enhance their...

How AI is Revamping Customer Experience in the MarTech Space?
martechoutlook >> news

Customer experience is rapidly becoming the brand differentiator, and there is no potential game-changer for customer experience higher than AI. FREMONT, CA: With data becoming readily available and with increasingly sophisticated platforms for...

Big Data is Changing the Content Marketing Space, Here's How
martechoutlook >> news

Content marketers are constantly looking for the latest patterns based on insightful data sets gained with the aid of analytics tools and big data FREMONT, CA: Data is growing exponentially. Various industries are leveraging the data sets to...

Big Data: Key to Excellent Customer Experience
martechoutlook >> news

Big data allows companies to gather data from a wide range of sources, which can be exploited to understand the hidden patterns and future dynamics of the market. FREMONT, CA: Big data had been a significant advancement that has proved its...

Big Data: The New Grazing Ground for the Marketers
martechoutlook >> news

FREMONT, CA: It is crucial to decipher the importance that Big Data holds for us in the modern age, where information is worldwide, and significant and technological progress is evident. Big data is all the information that can be encoded based on...

Ecommerce Merging With Digital Marketing Technologies
martechoutlook >> cxoinsights

Sam Cinquegrani, Founder and CEO, ObjectWave Corp

Integrating Digital Touchpoints  This is all about integration. And to get integration correct, you need collaboration between interested parties. I find that to be the most challenging issue with enterprises. But imagine if a...

5 Ways Artificial Intelligence Can Help Improve Customer Service
martechoutlook >> cxoinsights

Blythe Lawton, Senior Director, First Associates Loan Servicing

You hear a lot about Artificial Intelligence (AI) in today’s world, but how can it truly help your business move forward? Surprisingly, there are many areas of your business where AI can be utilized and you don’t have to be a tech...

The Role of Technologies in Business Transformation
martechoutlook >> news

In recent years, the technology is endowing and improving Customer Relationship Management and other services with most prominent techs such as Artificial Intelligence, Machine Learning, Deep Learning, Big Data Analytics and so on. But the...

Future Trends in Digital Marketing: The Convergence of AI, IoT, and Big Data
martechoutlook >> news

Internet of Things (IoT), data analytics and AI have revolutionized the digital marketing territory by providing in-depth information on customers, based on their interests, preferences, and demands; In a nutshell, the year 2018 has been...

The Transformation from Customer Centric ... to Customer Obsessed
martechoutlook >> cioviewpoint

Jonathan Beamer, Chief Marketing Officer, Monster

Business leaders today love leaning into buzzwords: Big Data! Synergies! Omnichannel! They come and go, but one that we should all buy into, 100 percent of the time, is “customer centricity.” That’s because getting into...

Digital Signage: An Industry Reborn
martechoutlook >> cxoinsights

Mike Gamaroff, SVP of Channel Strategy, SITO Mobile

Outdoor Advertising is the oldest advertising medium. It’s been around for this long because of the perfect marriage of simplicity and effectiveness. It was easy to install and required no electronic or mechanical parts, yet it would have...

5 Ways Artificial Intelligence Can Help Improve Customer Service
martechoutlook >> cxoinsights

Blythe Lawton, Senior Director, First Associates Loan Servicing

You hear a lot about Artificial Intelligence (AI) in today’s world, but how can it truly help your business move forward? Surprisingly, there are many areas of your business where AI can be utilized and you don’t have to be a tech...

How Marketing can increase Customer Experience
martechoutlook >> news

In the recent past, there has been a whole wave of new methods that marketers use to acquire new customers—be it social media, advertisements on video sites like YouTube or even phones that companies sell with ads built in. This, however,...

Understanding the True Potential of E-Mail Marketing
martechoutlook >> news

Today, content marketing and search engine optimization (SEO) play a pivotal role in the marketing arena. Organizations invest an influx of money into strategizing and producing high-quality content to drive more revenue. However, to have a strong...

Data Science Employment for Intelligent Marketing
martechoutlook >> news

Marketing is an organizational activity that enterprises can't afford to overlook if visibility and profitability are to be amplified. The recent times have witnessed an increase in enterprises adopting cutting-edge technologies for marketing...

Analyzing Global Differences for Better Digital Marketing
martechoutlook >> news

With Digital Marketing extending to every nook and corner of the world, businesses are utilizing it innovatively to change how customers are served. For example in the automotive industry, digital marketing plays a significant role in how cars...

Big Data-The Three Vs of a Successful Implementation
martechoutlook >> cxoinsights

Mark Ramsey, SVP, Chief Data Officer, Samsung Mobile

Globally, organizations are focused on harnessing the power of Big Data. A first step in the journey is typically to develop an understanding of the difference between Big Data and the more traditional data environment. Gartner, in 2012, described...

Leveraging Analytics in Marketing
martechoutlook >> news

The information from Big Data is providing assistance in areas of promoting and deals. According to a Forbes Report 48 percent of the enormous information utilize cases exist for Customer Analytics, while only 21 percent for Operational Analytics....

Technology Trends and Issues in Textile Marketing
martechoutlook >> cxoinsights

Tekin Gulsen, CIO, Global IT & Corporate Planning Director, Kordsa Global

Can trends in technology impact a manufacturing industry as old as textile? The answer is absolutely yes and the impact shows many similarities with other B2B and manufacturing sectors. New technologies not only enable new products and...

E-commerce Merging With Digital Marketing Technologies
martechoutlook >> cxoinsights

Sam Cinquegrani, Founder and CEO, ObjectWave Corp

Integrating Digital Touchpoints This is all about integration. And to get integration correct, you need collaboration between interested parties. I find that to be the most challenging issue with enterprises. But imagine if a POS knew about a...
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