martechoutlook
analytics

Analytics as a Game Changer in Customer Loyalty
Marketingtechoutlook >> news

Analytics has become a key game changer for sector’s growth and customer experience and loyalty is just one of them. Companies strive towards gaining customer loyalty and invest hefty for developing growth strategies and with the advent of...

Architecting Enterprise Search Engines-That Deliver Value
Marketingtechoutlook >> news

As the volume of information to be handled has surpassed expectations, in addition to taking desperate forms, it’s becoming a herculean task to pick out relevant information as per the requirement. Employees need to have ready access to data...

Tech, Tech, Tech... Oops!
Marketingtechoutlook >> cioviewpoint

Andrew Stief, VP and CMO, PGIM Real Estate Finance

The seductive allure of technology as the elegant solution to our business challenges is a chimera we have all chased at one point or another in our careers. We shouldn’t forget that technology vendors employ marketers that can weave...

Digital Marketing Challenges in Healthcare
Marketingtechoutlook >> cxoinsights

Matt Bakaitis, Senior Director, Cleveland Clinic

Digital marketing in healthcare is tricky. Patient privacy issues, complex services that are ultimately personal in nature and an evolving marketplace present unique challenges when deploying digital marketing tools that are routine in other...

Things to know about Marketing Analytics
Marketingtechoutlook >> news

In today's time of multi-dimensional marketing techniques, where marketers ensure that companies market their products on several mediums like websites, social media, channel communications. Judging the success of a marketing campaign is of...

Things to know about Marketing Analytics
Marketingtechoutlook >> news

In today's time of multi-dimensional marketing techniques, where marketers ensure that companies market their products on several mediums like websites, social media, channel communications. Judging the success of a marketing campaign is of...

Leveraging MarTech for Customer Education
Marketingtechoutlook >> cxoinsights

Martijn Scheijbeler, VP Marketing, RVshare

We all want our customers to take certain actions: buy this, subscribe to this, and read this article. All actions that are purely driven by the intent of selling the business. But more and more we see companies actively going after another...

The Skill Arms Race in Conversion Optimization
Marketingtechoutlook >> cxoinsights

Martin Greif, EVP, SiteTuners

When online marketing was relatively young, the best players in the field tended to be Fortune 500 companies with a hefty software budget. There was a software arms race, and only the biggest companies were able to afford the combination of...

Digital Marketing Analytics Four Things Adobe Does Better than Anyone
Marketingtechoutlook >> news

The Unique Role of Adobe in Digital Marketing Analytics Adobe Analytics continues to score pretty well in most of the analyst evaluations. Adobe Analytics was named a leader in Gartner’s 2017 “Magic Quadrant for Digital Marketing...

Digital Marketing Analytics Four Things Adobe Does Better than Anyone
Marketingtechoutlook >> news

The Unique Role of Adobe in Digital Marketing Analytics Adobe Analytics continues to score pretty well in most of the analyst evaluations. Adobe Analytics was named a leader in Gartner’s 2017 “Magic Quadrant for Digital Marketing...

Marketing Disruption: Role of the CIO
Marketingtechoutlook >> cxoinsights

Shirish Lal, COO and CTO, Harte Hanks

The last 5 years has seen a dramatic change in CMO’s engagement in technology decisions. From Gartner declaring the CMO will make more IT purchasing decisions than the CIO; to Accenture becoming the world’s largest digital agency; to a...

Delivering an Elevated Customer Experience Requires an Agile Retail Technology Platform
Marketingtechoutlook >> cxoinsights

Perry Kramer, SVP & Practice Lead, Boston Retail Partners

Retailers that are thriving—and there are lots of them—anticipate and react to consumers’ demand for an enhanced and continuously changing retail experience. Retailers that have successfully anticipated the changing customer...

IBM and Ensighten: Cracking the Code for Data-Driven Marketing
Marketingtechoutlook >> cxoinsights

Josh Manion, CEO, Ensighten

Today’s battle for the customer can be won or lost on a well-defined field: how well does the marketing team use valuable, first-party data to engage consumers and optimize their experience? Making sense of a trail of data generated across a...

Donning Multiple Roles to Lead the Business
Marketingtechoutlook >> cioviewpoint

Dale Sanders, CIO, National Health System

Challenges in technology to meet enterprise needs in 2013 and expectations The challenges and wish list in brief: provide affordable, proven analytics solutions that will support my analytic strategy for at least the next five years. Enhance...

Leveraging Analytics in Marketing
Marketingtechoutlook >> news

The information from Big Data is providing assistance in areas of promoting and deals. According to a Forbes Report 48 percent of the enormous information utilize cases exist for Customer Analytics, while only 21 percent for Operational Analytics....

Ensuring High Quality Communications and Marketing Consistency
Marketingtechoutlook >> cxoinsights

Amy Scissons, Head of Global Marketing, Moody’s Analytics

Strategic Direction for Business Goals We start with the business objectives and sales goals for the year. Once we have an idea of our strategic direction, we build our marketing initiatives and dive into channel assessment. Depending upon our...

Ensuring High Quality Communications and Marketing Consistency
Marketingtechoutlook >> cxoinsights

Amy Scissons, Head of Global Marketing, Moody’s Analytics

Strategic Direction for Business Goals We start with the business objectives and sales goals for the year. Once we have an idea of our strategic direction, we build our marketing initiatives and dive into channel assessment. Depending upon our...

Technology Trends and Issues in Textile Marketing
Marketingtechoutlook >> cxoinsights

Tekin Gulsen, CIO, Global IT & Corporate Planning Director, Kordsa Global

Can trends in technology impact a manufacturing industry as old as textile? The answer is absolutely yes and the impact shows many similarities with other B2B and manufacturing sectors. New technologies not only enable new products and...

Technology Trends and Issues in Textile Marketing
Marketingtechoutlook >> cxoinsights

Tekin Gulsen, CIO, Global IT & Corporate Planning Director, Kordsa Global

Can trends in technology impact a manufacturing industry as old as textile? The answer is absolutely yes and the impact shows many similarities with other B2B and manufacturing sectors. New technologies not only enable new products and...

The Future of Content is NOW!
Marketingtechoutlook >> cxoinsights

Tanu Sood, Senior Principal Product Director, Oracle

The impact of digital disruption, the demands of the “Now” economy, and the rise of machine learning are transforming how business works. Customers, employees, and partners expect on-demand access to content and application services...

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