martechoutlook
agile

How to Make an Efficient Knowledge Management System Using Recent Technologies
Marketingtechoutlook >> news

Recent technological advancements have helped the enterprises to enhance their operational efficiency, productivity. These technologies have provided companies with several cost-efficient measures to increase profitability. Technologies like...

Steps to Follow before Switching to DevOps process
Marketingtechoutlook >> news

Digital processes have become a ubiquity in today’s business world. The demand for faster and efficient operations has forced enterprises to switch to digital platforms. The digital platforms have helped service providers to respond...

B2C Marketing Strengths that B2B Firms could Adopt
Marketingtechoutlook >> news

Proving ROI of marketing activities has become a big challenge for both B2B and B2C organizations. Delivering seamless customer experience across multiple channels is omnichannel marketing.  B2B business needs to break siloes between existing...

The Need for Intelligent Omnichannel Marketing
Marketingtechoutlook >> news

Over the years, an epiphany has struck enterprise bosses who have started to realize that marketing is quintessential for an organization to gain an edge over competitors, probably more than an innovative product. The recent times have seen a...

Data Governance Engagements: How to make Data Governance 'Sticky'
Marketingtechoutlook >> cxoinsights

Maggie Hubble, Director, Data Governance, Quicken Loans

Everyone has heard of it, but is everyone doing it? Data Governance is the act of governing your data or managing it with guidance. No matter who you are or what you do, data should be important to you! Let’s see if you can answer a few...

Adapting to Digital Natives-Lenders Meet Millennials, and All Consumers, on their Terms
Marketingtechoutlook >> cxoinsights

Kamran Bakhtiari, VP, Marketing, loanDepot

The experience of homebuying–from financing to shopping to signing most of your docs–has experienced a digital transformation in recent years. And the evolution continues to touch even change-resistant phases of the process....

Vetting a Consumer Activation Platform? Use this Guide
Marketingtechoutlook >> cxoinsights

Susan Frech, Co Founder and CEO, Social Media Link

Chances are your company’s Marketing team is investing in consumer activation—strategies that inspire consumers to act on behalf of the brand and influence others to use it. According to an Association of National Advertisers study,...

Delivering an Elevated Customer Experience Requires an Agile Retail Technology Platform
Marketingtechoutlook >> cxoinsights

Perry Kramer, SVP & Practice Lead, Boston Retail Partners

Retailers that are thriving—and there are lots of them—anticipate and react to consumers’ demand for an enhanced and continuously changing retail experience. Retailers that have successfully anticipated the changing customer...

Being at the Epicentre of the AR Movement
Marketingtechoutlook >> cioviewpoint

Joanne Moretti, SVP & CMO, Jabil

As an enabler of accelerated innovation and global manufacturing, it’s especially exciting when you can influence both the development and the use of new technologies. Especially exciting is the activity we are seeing in the Augmented...

Training as agile as technology: A business requirement
Marketingtechoutlook >> cxoinsights

Milind Gurjar, Sr. Director & GM, Cisco [NASDAQ:CSCO]

Digital transformation is happening so quickly that in a recent survey by Gartner, half of all CEOs said they expect their industries to be unrecognizably transformed by digitization. Solutions and infrastructure that used to be hardware...

You're the Frog and Automation is about to Boil You
Marketingtechoutlook >> cxoinsights

Joe Fuller, VP & CIO, Dominion Enterprises

In an old parable a frog is placed in tepid water whose temperature is gradually and slowly raised to the boiling point. As the water gets warmer, instead of recognizing peril, the frog falls into a calm stupor and is boiled to death. If...

Technology Trends and Issues in Textile Marketing
Marketingtechoutlook >> cxoinsights

Tekin Gulsen, CIO, Global IT & Corporate Planning Director, Kordsa Global

Can trends in technology impact a manufacturing industry as old as textile? The answer is absolutely yes and the impact shows many similarities with other B2B and manufacturing sectors. New technologies not only enable new products and...

The Future of Content is NOW!
Marketingtechoutlook >> cxoinsights

Tanu Sood, Senior Principal Product Director, Oracle

The impact of digital disruption, the demands of the “Now” economy, and the rise of machine learning are transforming how business works. Customers, employees, and partners expect on-demand access to content and application services...

Aisle Rocket Studios: Data-Driven, Brand-Centric Marketing Ecosystems
Marketingtechoutlook >> cxoinsights

Kashif Zaman, Chief Digital Officer, Aisle Rocket Studios

Aisle Rocket Studios offers success models to CMOs and CIOs using principles of modularity and hyper-customization All Eyes on the CMO + CIO Partnership Enterprises across the industry are hoping for their CMOs and CIOs to partner in...

Leveraging Technology to Enhance Guest Experience
Marketingtechoutlook >> cioviewpoint

Kathy Tan Mayor, SVP & CMO, Carnival Cruise Line

Technology gives us marketers degrees of freedom to not only do things better, but also do better things. In pursuit of elevated customer paths to purchase guest experiences, it’s a very exciting time to be a marketer, especially in the...

Tearing Up the Old-fashioned Boundaries Between IT and Business
Marketingtechoutlook >> cxoinsights

Chris Windebank, IT Director, Global Marketing, Bacardi

1. How has your IT operating model changed during the last five years in the Marketing industry? Like the rest of the industry Bacardi has seen a massive shift from traditional to digital media across our portfolio and around the globe. This...

Finding Clarity in the World of Big Data to Deliver Personalized Digital Customer Experience
Marketingtechoutlook >> cxoinsights

Mariana Cogan, VP-Marketing Operations & Digital Experience, PTC [NASDAQ:PTC]

Successful marketing in the last five years has moved to a strategic point where IT and marketing converge. As a leader in the marketing operations world, I now play a critical important role in transforming our marketing department to fully...

Driving Marketing Effectiveness through Collaborative Technologies
Marketingtechoutlook >> cioviewpoint

Joanne Moretti, SVP & CMO, Jabil [NYSE:JBL]

1. How has your IT operating model changed during the last five years in the Marketing industry? The IT operating model relative to the marketing industry has become much more of a peer-to-peer partnership for us at Jabil. In fact, today, our...

A Cure for 'Infobesity': From Data Overload To Real-Time Insight
Marketingtechoutlook >> cxoinsights

Debra J. Bass, President, Global Marketing Services, Johnson & Johnson Consumer Companies [NYSE:JNJ]

Hyper-Focused on Building New Modern Marketing Muscles In the past five years, we’ve witnessed an extraordinary shift in how consumers experience brands thanks to the elevated role of technology enabling enhanced benefits,...

Analytics and Machine Learning: Catalysts of Change in Marketing Arena
Marketingtechoutlook >> cioviewpoint

Claudine Bianchi, CMO, ClickSoftware

The New Responsibility for Marketers Marketing typically has the largest discretionary budget in any organization because of the variety of activities we do, but now it also has the largest discretionary technology budget. That shift of dollars...

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