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Ron Brooks Joins CBIG Consulting as VP of Strategic Consulting

By Marketing Tech Insights | Friday, November 30, 2018

CHICAGO, IL:  Ron Brooks, a business strategist and specialist in market intelligence with over 20 years of experience, has joined CBIG Consulting as Vice President of Strategic Consulting.

In this role, Ron will expand CBIG’s strategic services portfolio, with a particular focus on marketing analytics and competitive intelligence. Previously, Brooks was a managing partner at Strategic Business Innovations, a consulting firm that provides data intensive, cross-discipline solutions in a variety of industries.

In an earlier, long-time role as Director of Decision Support at Discover Financial Services, Brooks’ career involved managing a large team of business intelligence, data mining, and technology specialists, merging innovative data warehouse applications with advanced analytic insights to refine corporate strategies and ensure successful implementations.

CBIG founding Principal and spokesperson John Onder said Brooks will lead CBIG’s strategic services expansion effort by drawing on his established proficiency in the complexities of market-driven BI solutions. Brooks’ area of expertise includes business intelligence, advanced analytics, customer loyalty, market research, new product positioning, vendor management, and partnership enhancement. Onder adds, “Ron’s gift is in translating organizational goals into profitable, information-driven, financially effective programs and services. He has a unique perspective that combines the best of both worlds—as a BI management consultant and as a business analyst on the client side that has successfully collaborated with consultants.”

For his part, Brooks emphasized he plans to bring his proven success in effectively bridging viable strategies with actionable designs to CBIG clients enterprises, deploying optimal technology applications, tools, and automated processes. He will also be involved in developing big-picture management strategies that explore new ways to leverage and monetize data. Brooks says , “My goal is to help our clients understand their customers better, understand their market better, and understand their competitors better.”

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