AUSTIN, TX: Sofware company Pegasystems announces the launch of a multi-million dollar brand awareness campaign “Pega Can – Can Salesforce?”
The campaign directed at C-suite executives in customer service, sales and marketing is designed to challenge the status quo, showcase changes in the industry and build awareness for Pega and its highly successful suite of Customer Relationship Management (CRM) applications.
“The CRM market is changing, and it’s breaking down into segments. There are applications, including Salesforce.com, which we believe are well-suited for the lower end of the market. For more strategic applications, where flexibility and scale are critical, there’s Pega,” says Pega Chief Marketing Officer Robert Tas.
The campaign being a part of a broader marketing initiative to raise overall awareness for Pegaincludes print, online and video creative that highlights Pega’s agile suite of CRM applications and focuses on key differentiators.
The campaign content will be available across a number of traditional, digital and social media platforms, including The Wall Street Journal, Forbes, Fortune, Bloomberg Businessweek, IDGTechNetwork, Mashable, LinkedIn and Twitter. It will also include a number of content integration programs with business media including Fortune, Bloomberg and Forbes.