SAN MATEO, CA: Mintigo, a provider of enterprise predictive marketing platform has announced that it has launched a native predictive marketing and lead scoring application built into the Oracle Marketing AppCloud. This new application enables real-time predictive marketing, including robust data enrichment and predictive scoring, directly into Oracle Eloqua, a component of Oracle Marketing Cloud.
Mintigo enables Oracle Eloqua customers to easily enrich data, predictively prioritize sales leads, create segments, and run targeted micro-campaigns. The combined value of Mintigo and Oracle Eloqua helps marketers rapidly identify ideal prospects and convert them into customers.
With Mintigo’s predictive marketing application for Oracle Marketing AppCloud, marketers can find buyers faster without ever leaving Eloqua’s campaign canvas. Mintigo’s unique strengths are data and predictive analytics, which help marketers, learn the intent of a buying decision long before it is made. Mintigo’s capabilities enable marketers to accurately predict the intent and fit of the potential buyer. Mintigo provides complete visibility into the data and decisions that drove a prediction, giving marketers a deeper level of understanding of their prospect universe and needs.