LiftEngine Launches AMP, Reducing Merge/Purge Turnaround and Improving Results

By Martech Outlook

Pearl River, NY - After a year in development, LiftEngine is excited to announce the release of their Accelerated Merge/Purge platform, AMP. Paired with LiftEngine’s world-class data hygiene team, AMP reduces data processing time for standard Merge/Purge jobs to 24 hours.

Regarding AMP’s development and benefits, Keith Huntoon, President and Co-Founder of LiftEngine, had this to say:

“Before AMP, most Merge/Purge projects took 3-5 days, depending on complexity. Partners and clients told us that to keep pace with digital campaign turnaround and flexibility they needed help tightening their data processing timelines. Leveraging decades of expertise, we re-built our entire data hygiene stack and reporting platform, removing days from schedules. Mailers can now push back cut-off dates to maximize flexibility and assure that only the freshest records are being mailed.”

A secondary priority of AMP was to improve campaign analysis capabilities. As such, AMP feeds LiftEngine’s multi-channel attribution platform to standardize and accelerate post-campaign Matchback Reporting.

“My team was heavily involved in AMP’s development to assure that it met our every need,” said Marcy Patierno, VP of Client Services and 20-year data hygiene veteran. “At the top of that list was the development of automated data checks to validate and approve results at key points in the merge process. The reduction of manual intervention really helps my team deliver a much better solution to clients.”

In addition to improving direct mail campaigns, AMP was built with digital in mind. Through the integration with the LiftEngineADvantage platform, clients can deploy an audience to any connected digital channel.

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