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Is it Time for Digital Signage to Catch Up with 5G?

By Martech Outlook | Friday, December 20, 2019

Digital signage with 5G is going to fasten the response time, data processing, and deliver accurate content for the customers.

FREMONT, CA: Digital signage has gained serious traction over the last decade, and the number of industries employing this form of advertising only continues to skyrocket. According to reports, the digital signage market is expected to be worth nearly 33 billion dollars by 2023. With so much digital signage around the world, there evolved the need for improved response time. To cater to this need, marketers are looking forward to 5G. 5G will enable digital signage to stand out with customized and focused digital content. Those businesses with traditional digital signage content will now be able to take it even further. Here is what 5G can offer digital signage advertising. 

According to Intelligent Transport, with speeds of up to 100 gigabits per second, 5G will be much faster than 4G. This increased speed is also accompanied by lower latency, aiming for 1ms or less to fulfill a request. These perks open up many opportunities for digital signage advertising, including the ability to provide higher quality content and more real-time updates for customers and visitors. This is because the higher speed reduces the need to compress video content, which will enable signage to pull and display higher quality content without having to host it locally. The higher speed will also provide significant opportunities for augmented and virtual realities, which will allow digital signage to enable a more immersive, interactive content experience for customers and visitors.

With the increase of speed when 5G hits, an increase in response time will require state-of-the-art equipment for marketers as CNET points out. The fast response time will improve data processing and will result in the suggestion of proper content in digital displays. This means that streaming options for digital signage will be optimized for a better understanding of the customer. It will allow displays to interact with mobile devices, applications, and cameras, the sensors for processing the personal data to achieve the maximum satisfaction of the customers.

5G will be revolutionizing many areas of technology, and digital signage is just one of them. There is a lot more that 5G has in store, so brands need to make sure they have a connectivity provider that will be able to upgrade them when the time comes

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