Is Digital Signage for Great Digital Marketing?

By Martech Outlook | Wednesday, November 27, 2019

If you are considering new ways to enhance customer and employee experience and grow business organically, the digital signage is a great low cost and low maintenance way.

FREMONT, CA: From voice-activated devices to in-store kiosks, touchpoints are everywhere. Even traditional signage is going digital, and brands are already seeing results, with digital signage boosting brand awareness significantly. So, what does digital signage mean for marketing mix? Companies are turning to digital signage to increase engagement, deliver a sense of innovation, and remain top-of-mind with customers, partners, and employees. Building out a digital signage content strategy before investing technology can help save time and money while optimizing results.

Digital signage is transforming the way businesses share information and content with visitors. It represents the next wave of innovation. Digital signage allows for real-time content updates. In traditional campaigns, brands have to decide on messaging, review, money spends, and time to print displays, and then manually hang signs in a display space. With digital signage, brands can instantly update content, change messaging, and display personalized content based on customer requirements.

Many digital signs take the form of kiosks, or touch-screen enabled displays that encourage consumer interaction. Audiences can tap through slideshows, view a brand’s social media pages, and even design custom merchandise all from a digital display. Digital signage can also help close deals. In retail environments, it acts as an extra ’man on the floor’ and serves as a point-of-sale if other sales representatives are busy. Digital signage can highlight product features and help guide customers to a buying decision.Top Mobile Marketing Solution Companies

Brands should start by thinking about what they are trying to achieve with their digital signage. Content is essential for digital signage because, no matter how cutting edge or innovative, signage may look less impressive and outdated without great content. Merely putting a hodge-podge group of graphics upon an LED screen is not optimizing the digital signage strategy. Instead, brands should focus on how the audience will be engaging and interacting with the content that is projected.

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