CHICAGO, IL: INXPO, a provider of enterprise digital video communication solutions, announces integration of its webcasting solution with Microsoft Dynamics Marketing to deliver engaging digital marketing experience.
XPOCAST Prime is INXPO’s web casting solution that enables customers to deliver live and on-demand presentations to any audience on any device. The solution will be integrating with Microsoft Dynamics Marketing to provide information about webcast registrants and attendees to Microsoft Dynamics customers for an effective marketing program management, performance and analysis.
The new integration is designed to support personalization, precise targeting, triggered actions and alerts based on webcast participation and behavior. Deep tracking and reporting abilities facilitate better actionable insights. It also supports easy template-based set and re-use model for creating webinar programs and mapping information between INXPO and Microsoft Dynamics Marketing.
"The combination of INXPO's video solutions and Microsoft Dynamics Marketing gives our customers the ability to deliver more engaging content marketing experiences while also driving sales performance with deep insights," says Bob Stutz, Corporate VP, Microsoft Dynamics CRM. "Using webcast information available from INXPO, our joint customers can realize benefits as simple as a timely sales alert of a prospect's specific product interest to a sophisticated and highly personalized customer experience powered by Microsoft Dynamics."