How Digitalization Influences Modern Mortgage Practices?

Debra Morgan, Marketing Tech Outlook | Wednesday, May 26, 2021

Digitalization is addressing the complexity involved in traditional mortgage practices while enabling the financial institutions to improve their internal processes.

 FREMONT, CA: Evolving consumer expectations and behavior have immensely transformed the mortgage industry. The emerging technologies are also adding to the disruption in the mortgage practices. Further, the digital revolution has largely influenced the public as well as the private sectors. Digital mortgages are also impacting the experience for customers with reduced origination charges and streamlined processes. Mortgage lenders can gain from digital mortgage technology by automating various manual processes without compromising on the quality.

Traditionally, a time-consuming process that involved filling complex application forms in banking riddled customer experience in mortgages. The submission of numerous documents and a lack of transparency in the banking processes resulted in an even worse experience for the customers. Modern mortgage technology is a much simpler and faster alternative to its traditional counterparts. A digital mortgage system enabled with an online mortgage application might require just a few minutes for the customers to complete the process.

The massive financial institutions such as Wells Fargo, JP Morgan Chase, and Bank of America (BOA) understand the potential of a digital mortgage solution. The afore-mentioned institutions have already released their digital mortgage lending platforms that are assisting them to enhance the customer experience. Moreover, digital mortgage solutions also aid firms to minimize their operational expenses as well as the possibility of fraud.

With the entrance of retail giants like Amazon in the mortgage sector, digital-only mortgage banks are gaining grounds. Conventional lenders are aiming to devise an integrated digital strategy to counter the latest entrants into the mortgage space. The growth of digital-only banks will also impact the entities with a huge physical presence. Not only will the digital-only bank require reduced operational costs against their conventional contemporaries, but they also attract potential customers with better interest saving accounts due to decreased overhead costs. For instance, digital banks are providing the interest of 2.25 percent, while most of the conventional banks are offering merely a fraction of it to the customers’ savings account.

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