BCBGMAXAZRIA Partners with Borderfree to Expand Business International

By Marketing Tech Insights | Friday, November 30, 2018

NEW YORK, NY: BCBGMAXAZRIA Group, design house for women’s wear, announces a strategic partnership with Borderfree, an ecommerce solutions provider,in a move to expand its online market internationally.

Borderfree will provide technology and services for BCBGMAXAZRIA to manage all processes involved in international shopping and allow retailers to maintain brand experience whenever needed. The company also gives details on market intelligence and strategy to grow their business in international market.

BCBGMAXAZRIA’s flagship line can now sell their brands including BCBGeneration and Herve Leger to international shoppers with free shipping on minimum purchases too in more than 100 countries via Borderfree.

“Borderfree has become the ecommerce partner of choice for retail brands looking to deliver compelling multichannel experiences to international customers,” says Michael DeSimone, CEO, Borderfree. “We are thrilled to work with BCBGMAXAZRIA to help provide the authentic BCBG brand experience and service to customers in more than 100 countries worldwide.”

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