Enterprises need to revise their marketing strategies to stay relevant and competitive in the ever-evolving digital market. Development of a successful marketing strategy helps businesses to stay ahead of their competition. Organizations look for innovative ideas to expand their reach to broader audience base. Here are a few trends that organizations should include in their digital marketing strategies:
Video: Video consumption is showing no signs of slowing down, and it is increasing at a rapid pace. Enterprises are including video in their marketing strategies to engage their consumers as more social media platforms are investing in video contents. However, creating video content without any clear objectives does not provide any advantages. Companies should invest more resources and time to analyze the video contents that work for their audience.
For example, Instagram is spending more on IGTV which will enable users to consume longer videos.
AI and AR: Artificial intelligence (AI) tools integrated with augmented reality (VR) can revolutionize the marketing strategies of a company. AI and VR-integrated tools have already shown its effectiveness in providing excellent customer experience, personalization, and analytics. These tools have been reaching a stage where they can be used in practical applications as many industries and consumers are already using these tools in one way or the other.
Data-driven Marketing: Data has become the lifeline of organizational growth in recent years. A data-driven marketing strategy can help a company to learn more about the audience, improving their marketing strategies and future campaigns. A data-driven approach can help a company to create more effective ads to reach the right audience.
Social Media Stories: Stories are the latest trend of social media platforms. Enterprises can use this trend in effective social media marketing. Businesses can use stories to establish their brands with behind the scene content, fun polls, countdowns, and engaging videos to increase their consumer base.