3 SEO Tactics to Superchange Organic Traffic

By Martech Outlook | Tuesday, March 30, 2021

Good SEO tactics can help brands build better relationships with the audience, enhance the customer experience, increase authority, and drive more people to the site.

FREMONT, CA: SEO techniques help brands take their site's organic traffic to the next level as they head into 2021. Below are the tactics that firms should be paying attention to increase their site's organic traffic as they move into 2021. They're not the only SEO tactics that firms need to be using, but these techniques should form a vital part of the strategy. By working to deploy each of these, brands will be able to improve their visibility and traffic.

Finding Best Performing Pages

When brands take the time to figure out what's working for the websites they compete against on the SERPs, they can analyze the next level and understand why this method is working before utilizing this insight to inform the approach. One effective beginning point is to find the competitors' best-performing pages so that firms can develop a picture of where their organic traffic is coming from and what it is being driven by.

Keyword Gap Analysis

While optimizing present content is often the most effective starting point, most websites will get to a stage where they've optimized all existing pieces. At this point, the efforts should turn to the creation of new content. But one of the significant mistakes that SEOs make when creating content is doing so blindly. One of the easiest ways to steer the content plan is to perform a keyword gap analysis to see the keywords that the competitors rank for. From there, firms can create content around these keywords and topics to cement the gap.

Digital PR To Earn Authority Backlinks

One of the significant challenges that SEOs face is how to earn authority backlinks at scale. The best method to get other sites to generate high-quality, relevant links to brands is to create unique, relevant content that can naturally get popularity in the Internet community. And one tactic that can help brands earn editorially placed links through the creation of good content is digital PR.

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