3 AI Marketing Trends to Watch Out for in 2020

By Martech Outlook | Tuesday, August 18, 2020

AI marketing offers the opportunity to get to know the audience through their unique data profile, something never before accessible to an average marketer.

FREMONT, CA: Not long ago, marketing technology was extremely limited. But the advent of consumer Artificial Intelligence (AI) has already flipped the marketing paradigm on its head, and the world is beginning to see advanced AI marketing trends take shape. With AI, marketers can now easily extrapolate customer insights, and AI marketing technology is able to collect and process massive volumes of customer data and make deep connections at scale. Here is a list of AI marketing trends that are going to reinvent the sector in the years ahead.

Predictive Analytics and Forecasting Top 10 Customer Data Platform Solution Companies - 2020

Predictive forecasting is among the latest AI marketing trends. AI-powered tools continue to advance and offer unparalleled computing power, accessible data, and usability to even small and mid-sized businesses. This means the modern marketer can move beyond traditional models with the help of actionable insights about their customer base and more accurately identify future outcomes. AI-powered forecasting also allows marketers to pinpoint the highest value lead from that future group.

Audience Hyper Segmentation

Most chief marketing officers today would agree to the fact that a deep understanding of the target audience is vital in running successful marketing campaigns. AI programs give marketers this ability by effectively collecting and processing massive amounts of data. As AI algorithms comb through this data, they can learn and inform more about the audience. This ultimately enables hyper-focused, segmented based marketing.

Persona Research and Developing Psychographics

With AI, personas aren’t just assumptions, but they are actual, real-time amalgamations of the customer base. AI-powered softwares can build extremely robust personas that go beyond the typical representations of a buyer. The granular details made by AI is a wealth of opportunity for creating extremely targeted personas and super targeted audience segment based on that. As a marketer’s audience continue to grow, AI can identify and optimize segments in real-time.

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