Innovid: Technology That Makes Advertising Simple

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Zvika Netter, CEO & Co-Founder

The cost and complexity of advertising technology tools continue to increase. It is no longer possible to justify their ownership based on “good to have.” These tools often require specialized skill sets, training new hires, complex roadmaps, and significant time investments. Similarly, the devices, publishers, formats, reach, fraud, and privacy have made omni-channel advertising complex—but it doesn’t have to be. Now, to say omni-channel ad serving ‘is pretty darn difficult’ is quite an understatement. Remove the hassle of cross-device, cross-platform ad serving with instant validation and automatic encoding that meets publisher specs in more than 70 countries—all from a single asset. While this new mindset is exciting, brands that also incorporate the preferences of consumers in their campaigns will cultivate a winning omni-channel strategy tailored to their unique business goals. Along these lines, Innovid—the only independent omni-channel advertising and analytics platform built for television—utilizes data to enable the personalization, delivery, and measurement of ads across the widest breadth of digitally enabled channels in the market including TV, video, display, social, and OOH.

With seamless integrations that eliminate manual dependencies on individuals, Innovid’s easy-to-implement workflows, triggers and machine learning technology remove tedious tasks so one can refocus efforts to higher-impact strategic areas. Do more in less time – based on this principle, the clients’ ads are served in a safe environment through viewability measurement, third-party audience verification and fraud prevention while being secured in all aspects of the ad serving ecosystem. The company’s experts not only understand the intricacies of how to make an omni-channel campaign successful in every market but can also navigate the entire processes—from strategy-building and implementation to creative personalization and assessing campaign quality, the company’s team gets the best possible outcome.

Now, more than ever, it’s important for brands to adapt and pivot their strategies to reach consumers in personalized, compelling ways

“Now, more than ever, it’s important for brands to adapt and pivot their strategies to reach consumers in personalized, compelling ways,” states Zvika Netter, CEO and Co-Founder at Innovid.

The perfect example of Innovid’s achievement in solving advertisement and marketing impediments is demonstrated by the success story of its client, true[X]’s – an independent unit of 21st Century Fox. The same client wanted to leverage choice-based ads that let viewers choose between engaging with one interactive ad while watching content, and instead watching multiple ads in the manner of a traditional commercial break. These choice-based interactive ads build upon the brand’s existing video and image assets to provide viewers with a more immersive and memorable experience. Finally, with Innovid’s assistance the client was able to reach a final conclusion after an analysis of over 100 marketers across numerous verticals leveraging choice-based ad units’ highlighted tremendous growth in viewer engagement.

Bolstered by such feat, Innovid has recently announced the launch of its new Innovid iQ dashboard as an open, free service to the advertising industry. The dashboard gives marketers the most accurate, weekly view of the evolving video ad landscape as COVID-19 changes how consumers engage with video. Insights shared in the Innovid iQ dashboard are culled from every campaign run across the Innovid platform, a sample representing approximately one-third of all U.S. video investment. Innovid iQ represents a complete picture of the state of video advertising across digital video and CTV, based on an analysis of over 195 billion impressions across more than 600 advertisers annually. The dashboard highlights the changes in video ad campaign impressions and engagement week-over-week, as well as impressions by publisher type and device across auto, CPG, finance, pharma, retail and telecom. Therefore, advertisers can make use of the dashboard to derive data-driven decisions on redistributing media investment or optimizing campaigns.

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Company
Innovid

Headquarters
New York

Management
Zvika Netter, CEO & Co-Founder

Description
Innovid is the only independent omni-channel advertising and analytics platform built for television. The company utilizes data to enable the personalization, delivery, and measurement of ads across the widest breadth of digitally enabled channels in the market including TV, video, display, social, and OOH. Innovid serves a global client base of brands, agencies, and publishers through over twelve offices across the Americas, Europe, and Asia Pacific