Jeffrey Fisher, Managing Partner
Recent surveys suggest that most consumers prefer receiving brand communication through email. They're also much more likely to take action on an advertisement when contacted by publishers they have a pre-established relationship with. These pockets of opportunity for customer engagement are ripe for the taking, but venturing into the field of email marketing can be difficult. Scaling email marketing for large campaigns comes at hefty costs and without the ability to make it programmatic, prompting organizations to hesitate to tap into the channel.
Atwave, a team of performance marketers specializing in scalable and cost-efficient email marketing, is stepping in to combat these issues. Leveraging its technology and expertise, it bridges the gap between advertisers and publishers, providing a 100 share of voice per email creative and driving impactful customer engagement and acquisition. Atwave's network of publishers ranges from traditional digital publications, modern e-commerce sites, niche daily newsletters and everything in between.
"Our average publisher has at least 300,000 users on their email list. Take that number, and multiply it by dozens of publishers. That's how we're able to get a brand in front of tens of millions of users' inboxes on a weekly basis," states Jeffrey Fisher, managing partner at Atwave.
The innovative email marketing organization started as a venture between Fisher and his co-founder, Amanda Coleman. In the field from the start of their careers, the pair was aware of the unrealized potential email held. By identifying the problems businesses faced and building a network of connections in the space, they formed a company to execute, manage, and provide insights on people-based marketing campaigns while optimizing full-page creatives for their clients.
Atwave offers the whole email marketing package, from networking with publishers, conceptualizing and forming creatives to launching and managing full-fledged, performance optimized campaigns.
It employs a methodological approach to every project, ensuring a seamless process. Understanding that each client has different goals, Atwave assists them in setting KPIs that best reflect their mission. It also briefs the client on the graphics used for the campaign, which it provides at no additional cost.
Atwave conducts tests to determine the most effective creative and measures its performance after the campaign's launch. The project then moves to the optimization stage, where the organization uses the performance results to identify gaps and tackle them.
Our average publisher has at least 300,000 users on their email list. Take that number, and multiply it by dozens of publishers. That's how we're able to get a brand in front of tens of millions of users' inboxes on a weekly basis
Its optimized workflow and years of expertise were a major benefit when Atwave assisted a national-level home services brand in the U.S with scaling their email marketing services. The client's Google and Facebook campaigns were unsuccessful, prompting them to look for better ways to utilize their marketing budget. Atwave filtered its database of publishers, teaming up with those that matched their client's demographics. Targeting consumer groups that showed patterns of frequent spending on home services, it determined and employed the most impactful creatives, subject lines, and marketing angles. Atwave ultimately executed a successful email campaign while retaining a cheaper cost-per-click rate than standard, becoming their client's most effective and efficient media channel.
For each campaign, Atwave keeps its clients in the loop on every step taken. It’s the first foray into the channel for many of their clients take, so it invests in teaching them about the work it does and the resources it provides.
Through its cost-efficient, scalable, and innovative services, Atwave continues to carve itself a name in the vast industry of digital marketing while raising its clients to the top of consumers' inboxes.